Media Executive

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia ParagonCorp Malaysia Full time

Direct message the job poster from ParagonCorp Malaysia

Since 1985, Paragon Corp has been developing rapidly, creating excellent beauty brands such as Wardah, Kahf, Make Over, Emina, and InstaPerfect with GMP (Good Manufacturing Practice) and HAS (Halal Assurance System) certifications. With more than 12,000 personnel all over Indonesia and annual production around 185 million pieces, Paragon has become one of the largest cosmetic manufacturers in Indonesia and currently expanding further in Malaysia.

Role Summary

This is a full-time role for Media Executive at ParagonCorp Malaysia in Kuala Lumpur. This role will be responsible for planning, executing, and optimizing media campaigns across digital and traditional platforms to enhance brand visibility, engagement, and sales. The ideal candidate has a passion for beauty trends, strong media planning skills, and the ability to analyze campaign performance effectively.

Job Description

  • Facilitates brand plans through expert strategic media planning support.
  • Collaborates with internal divisions and media agencies for planning, execution, monitoring, and evaluation.
  • Manage relationships with media agencies and key partners to maximize brand exposure.
  • Manages brand media budgets, analyzes offers, and establishes metrics based on campaign objectives.
  • Assists in the execution and monitoring of media plans, ensuring precision and compliance.
  • Conducts rigorous post-buy evaluations to achieve optimal results.
  • Stay up to date with industry trends, competitor activities, and emerging media opportunities.

Critical Skills

  • Strategic Media Planning: Develop and execute media strategies in alignment with brand objectives, ensuring effective use of resources.
  • Collaboration and Execution: Work closely with internal teams and media agencies for seamless campaign planning and implementation.
  • Performance Analysis: Monitor campaign effectiveness, analyze metrics, and conduct post-buy evaluations to optimize results.

Other Requirements & Qualifications

  • Minimum 2-3 years of experience in media planning or related fields.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Strong analytical skills with the ability to interpret media data and offer actionable insights.
  • Proficiency in budget management, negotiation, and collaboration with media agencies.
  • Excellent communication and problem-solving skills.
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Public Relations and Marketing
Industries
  • Retail and Retail Health and Personal Care Products
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