eCommerce Performance Marketing Manager
6 days ago
Hello. We're Haleon. A new, world-leading consumer health company. Shaped by everyone who joins us. Together, we're improving the everyday health of billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin and Centrum - through a unique combination of deep human understanding and trusted science.
The Opportunity: We are looking for an eCommerce Performance Marketing Manager to join our dynamic team. This is a marketing role spanning across Ecommerce platforms with performance marketing capabilities. You will be responsible for driving on-site visibility, on-platform engagement, and increasing conversion rates. This role involves collaboration with various departments, including marketing, IT, and customer service.
Key Responsibilities:
- Co-create promotions and campaigns with the eCommerce Manager to drive on-site visibility, on-platform engagement, and increase conversion.
- Own all media responsibilities for the Ecommerce channel and drive innovation in digital activations.
- Identify business/media objectives by customer and category.
- Manage and optimize Search (CPC) and Display (CPM) campaigns.
- Constantly optimize marketing activities to improve return on investment.
- Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and owned media channels.
- Allocate budgets and analyze and recommend modifications to ad spends.
- Collaborate with marketing and eCommerce teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline.
- Test new channels and trends that drive traffic and conversions on and off-platform.
- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers.
- Manage agencies (e.g., media/creative) and create POs for campaign activation.
- Liaise with brand, agency, and category teams on content toolkits, adaptation, and deployment to local platforms.
- Be the custodian and owner of all on and off-platform visibility assets (A+ content, banners, creative, images, etc.).
Qualifications:
- Bachelor's degree in marketing, Business Administration, Commerce, or a related field.
- 2-3 years of experience in performance-driven marketing roles (FMCG industry knowledge is not mandatory).
- Hands-on knowledge of executing performance marketing campaigns.
- Strong understanding of media metrics including ROAS, Conversions, Impressions, CTR, Clicks, etc.
- dComm media background is highly recommended.
Why Join Us?
- Be part of a company that is shaping the future of consumer health.
- Work with a passionate and knowledgeable team.
- Opportunity to grow and innovate with category-leading brands.
Mid-Senior level
Employment typeFull-time
Job functionMarketing, Analyst, and Research
IndustriesPersonal Care Product Manufacturing, Retail Health and Personal Care Products, and Food and Beverage Manufacturing
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