Online Business Development Manager

5 days ago


Ampang Jaya Municipal Council, Malaysia Haleon Full time

Haleon, a world-leading consumer health company, is seeking an eCommerce Performance Marketing Manager to join its dynamic team.

About the Role

This role combines e-commerce expertise with performance marketing capabilities, focusing on driving on-site visibility, engaging audiences on platforms, and increasing conversions.

You will collaborate with various departments, including marketing, IT, and customer service.

Responsibilities:
  1. Creating and co-creating promotional campaigns with the eCommerce Manager to drive on-site visibility, engage audiences on platforms, and increase conversions.
  2. Owning all media responsibilities for the Ecommerce channel and driving innovation in digital activations.
  3. Determining business/media objectives by customer and category.
  4. Managing and optimizing Search (CPC) and Display (CPM) campaigns.
  5. Constantly optimizing marketing activities to enhance return on investment.
  6. Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic, and owned media channels.
  7. Allocating budgets and analyzing and recommending modifications to ad spends.
  8. Collaborating with marketing and eCommerce teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline.
  9. Testing new channels and trends driving traffic and conversions on and off-platform.
  10. Optimizing marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers.
  11. Managing agencies (e.g., media/creative) and creating POs for campaign activation.
  12. Liaising with brand, agency, and category teams on content toolkits, adaptation, and deployment to local platforms.
  13. Being the custodian and owner of all on and off-platform visibility assets (A+ content, banners, creative, images, etc.).


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