Online Business Development Manager
5 days ago
Haleon, a world-leading consumer health company, is seeking an eCommerce Performance Marketing Manager to join its dynamic team.
About the RoleThis role combines e-commerce expertise with performance marketing capabilities, focusing on driving on-site visibility, engaging audiences on platforms, and increasing conversions.
You will collaborate with various departments, including marketing, IT, and customer service.
Responsibilities:- Creating and co-creating promotional campaigns with the eCommerce Manager to drive on-site visibility, engage audiences on platforms, and increase conversions.
- Owning all media responsibilities for the Ecommerce channel and driving innovation in digital activations.
- Determining business/media objectives by customer and category.
- Managing and optimizing Search (CPC) and Display (CPM) campaigns.
- Constantly optimizing marketing activities to enhance return on investment.
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic, and owned media channels.
- Allocating budgets and analyzing and recommending modifications to ad spends.
- Collaborating with marketing and eCommerce teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline.
- Testing new channels and trends driving traffic and conversions on and off-platform.
- Optimizing marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers.
- Managing agencies (e.g., media/creative) and creating POs for campaign activation.
- Liaising with brand, agency, and category teams on content toolkits, adaptation, and deployment to local platforms.
- Being the custodian and owner of all on and off-platform visibility assets (A+ content, banners, creative, images, etc.).
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Online Retail Growth Specialist
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