Public Relations Manager, Malaysia

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Trip Full time

Regular Kuala Lumpur Marketing Other Job ID:5443

Update 2025-01-21

Job Description

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world's leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

In this Role, you'll get to:

1. Public Relations
  • Develop, define and execute PR communications strategies in consultation with respective stakeholders and business partners to increase group brand awareness.
  • Formulate a holistic and strategic communication framework that is aligned with the Group's overarching global strategy.
  • Propose and/or collaborate with other teams to implement creative PR campaigns and secure coverage beyond our products and services, including but not limited to ESG/CSR campaigns.
  • Identify opportunities for media placements, executive interviews, PR events and partnerships with the overall aim of growing brand awareness among target audiences.
  • Work closely with internal/external partners to create compelling content with well-defined and consistent messages and develop fact-based stories for pitching to the media.
  • Generate PR outcomes in the local market; ensure communication plans are executed in a timely manner and delivered within the allocated budget.
  • Support in identifying risks which could impact the Group and its brands, recommend and put in place measures to minimize the risks.
  • Evaluate PR risks, react to crisis situations and manage escalation of issues promptly.
  • Review public-facing content prepared by Business Units/ departments to minimize PR risks at all times.
2. Crisis/Risk Management
  • Support in identifying risks which could impact the Group and its brands, recommend and put in place measures to minimize the risks.
  • Evaluate PR risks, react to crisis situations and manage escalation of issues promptly.
  • Review public-facing content prepared by Business Units/ departments to minimize PR risks at all times.
3. Media Relations
  • Play an engaging role and maintain good relationships with targeted mainstream local and global media representatives in the market, and strategise the media engagement programs aimed at fulfilling the Group's PR goals.
4. Others
  • Monitor and analyse our competitors from both the global and local perspectives, and recommend the required course of action to maintain our competitiveness.
  • Identify, establish and sustain strategic partnerships and collaborations with key organizations to expand our presence and visibility in the market.

What you'll Need to Succeed:

  • Minimum 8 years of Public Relations, Integrated Communications or Journalism experience; candidates with experience in other SEA markets will have an advantage.
  • Proven track record in securing global coverage and executing PR campaigns/activities.
  • Strong network of contacts and relationships with local and global media required.
  • Experience of managing PR activities in the local market.
  • Strong communications skills in English and local languages, including writing and editing skills.
  • Demonstrate an understanding of mainstream international media platforms, international media work experience desired.
  • Strategic and out-of-the box thinking when developing PR ideas; experience in social media marketing and creative campaigns desired.
  • Ability to travel occasionally.

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respects team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrating your success by recognizing the progress you have made.

What's more?

  • Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions.
  • Internal transfer is encouraged, and global job rotation programs enable you to pursue a global career path and make a global impact.
  • We provide learning opportunities to further your career in areas of leadership capability, soft skills, and professional expertise.
  • We encourage flexible work arrangements.
  • Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Find out more job opportunities at https://careers.trip.com

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