Marketing & Sales Executive (DM & PR)
2 weeks ago
Company Overview
Marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance.
As one of the world's leading business information companies, presenting over 1000 strategic conferences and summits worldwide, Marcus Evans products include business and economic summits and congresses, business conferences, professional and B2B internet solutions. The company is committed to providing comprehensive training and adopts an active program for staff development with opportunities for rapid career growth.
Position Overview
The Marketing Executive will be responsible for the creation and execution of marketing campaigns within budget, to promote and sell events to senior decision-makers in major organizations throughout the APAC region. This is an in-person role for our office in Kuala Lumpur.
Key Responsibilities
- Create & execute marketing campaigns to promote events to senior decision-makers in APAC.
- Manage & analyze multiple marketing campaigns simultaneously.
- Develop marketing campaigns using funnels to convert leads to sales.
- Identify external partnerships with media & associations for promotion.
- Negotiate marketing partnerships & fulfill them with marketing materials.
- Design & implement organic and paid social media strategy for the events in your portfolio aligned with business goals.
- Report on campaign ROI & optimize media mix for better results.
Qualifications
- Excellent literacy both written and verbal in English Language.
- Obtained a Degree qualification in Marketing/Business/Communications.
- Possess strong communication and presentation skills.
- Strong sales and negotiation acumen and confidence with clients via telephone.
- Experience in high performance culture against targets and KPI.
- Create engaging content, optimize company pages, and foster community interaction.
- Knowledgeable in various social media platforms and utilize analytics to drive customer engagement, website traffic, and revenue growth.
- Efficient, goal-oriented, and dynamic.
- Well-organized with an eye for detail.
- Self-aware with a mature attitude to work.
- Experience and knowledge in digital marketing is a plus.
- Knowledge and experience in utilizing Salesforce & Canva shall be an added advantage.
What We Offer
Competitive salary package, supportive professional work environment, comprehensive induction training, ongoing mentoring, plus continuous on-the-job training and development. Promotion up the ranks is achievable with consistent high performance. This is a 5-day working week full-time position.
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit, and business need.
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