Senior Marketing cum PR Executive

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia Universal Traveller Malaysia Full time

Fewer than 40 applicants. You still have a chance

Job Responsibilities
  • Support Departmental Head in formulating and monitoring advertising & promotional activities, including brand building and implementing marketing strategies.
  • Design and execute advertising plan, budget, and expenditure.
  • Liaise with suppliers and printers for promotional materials and publications, prepare POP, and organize promotional activities.
  • Prepare project proposals and annual marketing plan.
  • Liaise with advertising agencies for all above-the-line (ads, magazines, billboards, radio ads) and below-the-line (newsletter, posters, buntings, souvenirs).
  • Conduct market research and analysis to determine the effectiveness of promotional activities and to monitor changes in market conditions and competition.
  • Handle the company's social media platforms, i.e., Facebook, Instagram, and Webpage.
  • Liaising with influencers/KOL for social media engagement & posting monitoring.
  • Work closely with the Sales & Operations team to execute creative and effective strategies to achieve business objectives.
  • Evaluate & compile the promo feedback of all campaigns.
  • Packing & distribution of marketing collateral/POP to reach retail shops prior to campaign start.
Job Requirements
  • Diploma/Degree holders in marketing, business, or mass communications or equivalent with minimum 5 years' experience.
  • Marketing experience in the retail sector will be an added advantage.
  • Creative, trendy, highly motivated, and proactive with an analytical mind is a must.
  • Good PR and negotiation skills.
  • Result-oriented and able to meet tight deadlines with multi-tasking abilities.
  • Strong background in managing social media.
Additional Benefits
  • Medical and Hospitalization Leave
  • EPF / SOCSO / PCB
  • Training Provided
  • 5 Working Days

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