Senior Marketing cum PR Executive
1 week ago
Fewer than 40 applicants. You still have a chance
Job Responsibilities- Support Departmental Head in formulating and monitoring advertising & promotional activities, including brand building and implementing marketing strategies.
- Design and execute advertising plan, budget, and expenditure.
- Liaise with suppliers and printers for promotional materials and publications, prepare POP, and organize promotional activities.
- Prepare project proposals and annual marketing plan.
- Liaise with advertising agencies for all above-the-line (ads, magazines, billboards, radio ads) and below-the-line (newsletter, posters, buntings, souvenirs).
- Conduct market research and analysis to determine the effectiveness of promotional activities and to monitor changes in market conditions and competition.
- Handle the company's social media platforms, i.e., Facebook, Instagram, and Webpage.
- Liaising with influencers/KOL for social media engagement & posting monitoring.
- Work closely with the Sales & Operations team to execute creative and effective strategies to achieve business objectives.
- Evaluate & compile the promo feedback of all campaigns.
- Packing & distribution of marketing collateral/POP to reach retail shops prior to campaign start.
- Diploma/Degree holders in marketing, business, or mass communications or equivalent with minimum 5 years' experience.
- Marketing experience in the retail sector will be an added advantage.
- Creative, trendy, highly motivated, and proactive with an analytical mind is a must.
- Good PR and negotiation skills.
- Result-oriented and able to meet tight deadlines with multi-tasking abilities.
- Strong background in managing social media.
- Medical and Hospitalization Leave
- EPF / SOCSO / PCB
- Training Provided
- 5 Working Days
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