Senior PR Director

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Publicis Groupe Malaysia Full time
Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's third largest communications group. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients' own transformation.

This model, with a country led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients' own transformation through delivering the true scale of our agencies' capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients.

Clients Come First: The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless: We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless: We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular: The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization to support innovation now and keep pace with changes that show no sign of stopping.

We are United: By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Responsibilities

Senior PR Directors lead business encompassing media relations, strategy creation and execution, creative writing and creative brainstorming. They are involved in new business acquisition, working closely with the agency leaders on appropriate business targets, outreach, proposal writing and onboarding. This person is also the most senior person in the office and available to all teams for guidance and support.

KEY RESPONSIBILITIES
  • Provide oversight and direction to account teams on all client needs.
  • Successfully pitch stories and meet with/manage media to deliver high quality results.
  • Serve as senior advisor to clients on a regular basis.
  • Delegate effectively, setting clear expectations and deadlines to account team members.
  • Manage quality of work on multiple accounts with professionalism and support team leaders.
  • Key leadership role on new business acquisition planning with agency partners including research, proposal writing and onboarding.
  • Understand the key changes within the industry and has in-depth understanding within the KOL space.
  • Have a strong understanding of platforms and how to utilise platforms to meet client objectives.
Qualifications
  • 10+ years of experience in public relations; agency preferred.
  • Ability to manage multiple accounts with ease and professionalism. Ability to work under pressure.
  • Excellent organisational and project management skills.
  • Creative writer with extensive experience crafting impactful new business proposals.
  • Lead by example; demonstrate proven strong work ethic.
Additional information
  • Generous leave entitlements, including birthday leave, rest day and family care leave.
  • Office closure for World Mental Health Day 10th October.
  • Additional Company closure for all 4 major festive celebrations.
  • Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
  • Life and personal accident insurance and group hospitalization and surgery.
  • A hybrid working schedule and with Friday disconnects.
  • Rest, Relax & Recharge - office closure last week of December every year.
  • Phone Allowance.
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