Digital Growth

7 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Malacca Securities Full time
Digital Growth & Client Acquisition Manager

Are you passionate about digital innovation, client growth, and shaping the future of investing? Join us at Malacca Securities

We are looking for a data-driven, tech-savvy, and strategic thinker to grow our platform by increasing the number of funded clients and engagement through app features, digital broking, marketing campaigns, and virtual education initiatives. This role is key to converting leads into active investors, enhancing user experience, and shaping the future of digital investing.

Why Join Us?

Be part of an innovative stockbroking firm transforming the digital investing landscape. Work with cutting-edge technology and data-driven strategies to grow client adoption. Opportunity to shape the future of digital trading and lead impactful campaigns.

If you're ready to take the next step in your career and drive digital investment growth, APPLY NOW Visit our website https://www.msec.com.my/about-us to learn more. Let's build the future of digital investing together

Key Responsibilities:

  • Client Growth & Engagement
  • Develop and execute data-driven strategies to increase platform user growth, from lead acquisition to conversion into funded clients.
  • Enhance app features and user experience to drive engagement and ensure seamless onboarding for new investors.
  • Collaborate with product and tech teams to improve the app's UI/UX and digital onboarding experience.
  • Work closely with the marketing team to design and optimize lead-generation campaigns via SEO, social media, paid ads, and referral programs.
  • Digital Broking & Platform Expansion
  • Analyze client behaviour and develop strategies to increase trade activity and long-term client retention.
  • Introduce innovative digital broking solutions to enhance the trading experience.
  • Work with the product & tech teams to improve the app's features and streamline account activation processes.
  • Plan and execute educational initiatives such as virtual investment classes to nurture potential investors.
  • Develop compelling engagement content to increase platform usage.
  • Utilize A/B testing, analytics, and user feedback to refine campaign effectiveness.
  • Lead Conversion & Activation
  • Monitor and analyze funnel conversion rates from sign-ups to fully funded and active traders.
  • Implement automated CRM strategies (email/SMS push notifications) to nurture leads and reduce drop-offs.
  • Optimize onboarding and KYC processes to ensure a fast, smooth client activation experience.

Job Requirements:

  • Experience & Qualifications
  • Bachelor's degree in Finance, Business, Marketing, Digital Strategy, or related fields.
  • 3-5 years of experience in client acquisition, digital growth, fintech, or stockbroking.
  • Hands-on experience in lead generation, campaign optimization, and digital marketing.
  • Strong understanding of investment products, trading platforms, and market trends.
  • Skills & Characteristics
  • Data-Driven Mindset: Ability to analyze client trends, optimize strategies, and drive results.
  • Tech-Savvy: Comfortable working with digital platforms, CRM tools, and marketing automation.
  • Strategic & Analytical: Strong problem-solving skills and ability to adapt strategies based on data.
  • Initiative & Proactive: Self-driven, able to work independently and bring innovative ideas.
  • Customer-Centric: Passionate about enhancing the client experience and making investing seamless.
  • Strong Communication & Collaboration: Ability to work cross-functionally with tech, product, marketing, and customer service teams.

Key Performance Indicators (KPIs):

  • Lead Conversion Rate: % of new registrations converted into funded clients.
  • User Engagement Rate: % of active clients regularly trading on the platform.
  • Campaign ROI: Performance of lead generation and retention campaigns.
  • Onboarding Efficiency: Reduction in onboarding drop-off rates.
  • Platform Feature Adoption: Increased usage of key app features (e.g., margin financing, global trading).

Malacca Securities Sdn Bhd is a participating organisation of Bursa Malaysia and licensed by the Securities Commission to undertake regulated activities of dealing in securities, investment advice and advising on corporate finance.

Established in 1963, we started off as a partnership under Malacca Traders as a small broking firm based in Malacca, which eventually grew and evolved as Malacca Securities Sdn Bhd since 1992.

Since 2012, we have shifted to digital due to the ongoing digitalisation process and started the online trading platform known as M+ Online. Subsequently, we have bagged numerous awards, mainly from mainly Bursa Excellence Awards and Retail Investor Campaign.

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