Junior Digital Marketing Executive

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia Albert Wines & Spirits (M) Sdn Bhd Full time

Join the team of one of Malaysia's major Wines & Spirits company to lead the development of an exciting e-commerce platform

As a Junior Marketing Executive, your primary responsibility is to spearhead the creation, curation, and promotion of compelling content that resonates with our target audience. You will leverage industry trends to enhance brand visibility, customer engagement, and loyalty across digital platforms.

Key Responsibilities:

Brand Positioning & Awareness

  • Enhance the brand's image and recognition online through strategies that boost visibility, engagement, and sentiment across digital platforms.
  • Create engaging content for social media, blogs, website, email marketing, and digital ads.
  • Develop creative storytelling for products, promotions, and brand initiatives.
  • Work closely with the design team to ensure content is visually appealing and aligned with brand identity.

SEO & Content Optimization

  • Lead SEO initiatives and develop a content strategy that educates and engages customers.
  • Optimize web content to improve rankings and organic traffic.

Email Marketing

  • Develop and execute email campaigns to nurture leads, retain customers, and drive repeat purchases with segmentation and personalized content.

Idea Generation & Proposal Development

  • Brainstorm and develop creative promotional ideas and campaigns aligned with the company's brand and objectives.
  • Create proposals for promotional activities, including objectives, target audience, strategies, and tactics.
  • Identify and propose events to enhance customer membership and loyalty.
  • Source ad hoc events for Albert Wines to participate in and expand brand presence.

Social Media & Influencer Marketing

  • Develop and implement social media strategies across Facebook, Instagram, Xiao Hong Shu, and LinkedIn to grow engagement and followers.
  • Identify, engage, and manage influencer and affiliate marketing collaborations to expand brand awareness and credibility.

Events & Brand Activation

  • Join and represent the brand at relevant events such as wine tastings, industry gatherings, and networking sessions to strengthen partnerships and customer relationships.
  • Collaborate with the sales and digital marketing teams to propose and execute strategic partnerships for events and brand activations.

Analytics & Reporting

  • Use analytics tools to track and measure campaign performance, providing reports and insights to optimize marketing efforts.

Website Optimization

  • Collaborate with the web development team to enhance user experience, conversion rates, and mobile responsiveness.

Requirements and skills

  • Diploma/degree in Marketing/Digital Marketing/Advertising/Mass Communications
  • Fresh graduates and experienced individuals are welcome to apply
  • Knowledge of social media practice
  • Good written and spoken English skills
  • Independent with positive attitude
  • Creative, proactive and has a strong sense of initiative and team spirit
  • Able to work within an alcohol related industry
  • Existing knowledge of wines & spirits may be an advantage, but not a necessity
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries: Food and Beverage Services
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