Brand Manager
5 days ago
Status : Contract 6 months' probation Under PERSOLKELLY and will be absorbed under company if fit for the role.
Company Background : FMCG – Food processing
Working Days : Monday - Friday
Salary : RM7000 – RM8000
Cut Off and Pay Out : Cut off Every 20th and Pay Out every 27th.
Benefits : Medical AIA insurance.
Responsibilities- Advertising & Promotions (A&P)
- Develop and execute integrated advertising and promotional campaigns to drive brand awareness, consumer engagement, and sales growth.
- Manage the A&P budget, ensuring effective allocation and ROI.
- Collaborate with internal teams and external agencies to design and implement promotional strategies across both traditional and digital media.
- Trademark Registration
- Oversee the process of trademark registrations and ensure that all intellectual property rights associated with the brand are legally protected.
- Monitor potential trademark infringements and address legal concerns related to brand protection.
- Plan, organize, and manage the brand's participation in industry exhibitions, expos, and trade shows to increase brand visibility and foster B2B relationships.
- Ensure consistent brand representation at events, from booth design to promotional materials and product demos.
- Track event performance and measure ROI.
- Label/Carton Design
- Collaborate with design teams to develop labels, packaging, and cartons that align with brand guidelines and meet legal or regulatory requirements.
- Ensure packaging designs reflect the brand's positioning and are functional, appealing, and consistent across product ranges.
- Oversee the creation, updating, and distribution of branded brochures, product catalogues, and marketing materials.
- Manage the company's website, ensuring content is up to date, engaging, and optimized for user experience and search engines.
- Coordinate the design and content development of web pages, ensuring alignment with brand messaging.
- Public Communication
- Act as the key point of contact for all public relations and media communications related to the brand.
- Work with PR agencies to craft press releases, media pitches, and crisis communication strategies.
- Manage brand messaging in both internal and external communications, ensuring consistency across all touchpoints.
- Education:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- A Master's degree or MBA is a plus.
- Experience:
- 5+ years of experience in brand management, with a focus on FMCG.
- Proven track record in handling A&P, trademark registration, event management, and digital marketing.
- Experience in managing the creative design process, including packaging and promotional materials.
- Apply in-depth knowledge of the FMCG industry to develop relevant and effective marketing strategies.
- Keep abreast of industry trends, consumer behaviour, and competitor activities to ensure the brand remains competitive and innovative.
- Drive new product development initiatives, based on market research and consumer insights.
- Skills:
- Strong project management skills, with the ability to handle multiple tasks and deadlines.
- Excellent communication skills, both written and verbal.
- Strong analytical skills with the ability to interpret market trends and consumer insights.
- Proficiency in Microsoft Office Suite and marketing software tools (e.g., Adobe).
- Experience working with creative agencies and external partners.
- Knowledge of the latest marketing trends and digital platforms.
- Attributes:
- Creative, innovative, and results driven.
- Strong attention to detail and commitment to quality.
- Ability to work collaboratively in a cross-functional team environment.
- Highly organized and capable of managing various initiatives simultaneously.
- Working Conditions:
- Some travel may be required for events and exhibitions.
- Flexibility in working hours may be needed for specific campaign launches.
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