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Senior Brand Manager

1 week ago

Pasir Gudang, Johor, Malaysia JAC Recruitment Full time
Senior Brand Manager

We are seeking an experienced Senior Brand Manager to lead our brand management efforts in the FMCG industry.

This is a unique opportunity to oversee and manage all aspects of our brand's marketing strategy, ensuring alignment with business objectives and long-term strategic goals.

Key Responsibilities:

  1. Develop and execute marketing campaigns to drive brand awareness, consumer engagement, and sales growth.

  2. Manage relationships with internal teams and external agencies to design and implement promotional strategies.

  3. Oversee trademark registrations and ensure that all intellectual property rights associated with the brand are legally protected.

  4. Plan, organize, and manage the brand's participation in industry exhibitions, expos, and trade shows.

  5. Collaborate with design teams to develop labels, packaging, and cartons that align with brand guidelines.

  6. Act as the key point of contact for all public relations and media communications.

Requirements:

  1. Bachelor's degree in Marketing, Business, Communications, or a related field.

  2. 5+ years of experience in brand management, with a focus on FMCG.

  3. Proven track record in handling marketing, event management, and digital marketing.

  4. Experience in managing the creative design process.

  5. Apply in-depth knowledge of the FMCG industry to develop effective marketing strategies.

  6. Keep abreast of industry trends, consumer behaviour, and competitor activities.