Head of Marketing
1 week ago
Opportunity
- Join a company with huge growth and expansion plans
- Be part of a company with innovative product offerings
About Our Client
Our client is a reputable fintech company in Malaysia that has been making waves in the retail trading space. Backed by a reputable international player, it offers a fully online trading experience with low brokerage fees and seamless account opening.
By leveraging technology, it has positioned itself as a key player in the local fintech ecosystem, driving greater participation in stock trading through innovation and digital convenience.
Job Description
The Head of Marketing is a key role to drive the company's short to long term goals. The key responsibilities include:
- Leading and driving strategic marketing direction and propositions in local markets
- Working with the marketing team to develop strategy for the 360 marketing plan, from brand, content, social, CRM to digital in alignment with the business objectives of the local market
- Responsible for marketing budget planning, execution, and control
- Providing inputs to the strategic programs, championing the needs of the customer journey, from brand awareness, loyalty to conversions in local market and consumers
- Overseeing the country marketing operation and driving achievement of business performance metrics
- Driving creation and execution of local insights-driven programs; i.e., segment plans, social media management, PR programs
- Proactively evaluating and understanding market needs - products and services offered, ensuring that the offerings are competitive and ahead of industry requirements, providing amazing service resulting in customer loyalty
- Building and driving a team of motivated individuals who are committed towards organisational purpose and goals, infusing in them the values and culture
The Successful Applicant
The successful candidate is an experienced marketing leader with a proven track record of success in leading businesses to achieve growth in a challenging landscape, adapting to the changes in the market. Other requirements include:
- Bachelor's degree in any related field. Master's qualification is an added advantage
- 8 years of experience in a startup, digital, or online business with strong business acumen and entrepreneurial mindset
- Highly analytical, structured thinker with strong problem-solving skills
- Strong sense of ownership and drive
- Strong ability to influence key stakeholders from various backgrounds and cultures
- Passion for the fintech industry and adaptability to change
- Highly motivated and ready to join a fast-paced environment with high expectations
What's on Offer
- Opportunity to join a company with huge growth and expansion plans
- Take on an opportunity to lead a sizeable marketing team
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