Senior PR Manager New Kuala Lumpur, Kuala Lumpur, Malaysia · Malaysia

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Tbwa ChiatDay Inc Full time

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

Join our dynamic team where innovation meets strategy. We are committed to driving impactful communications programmes that help our clients achieve their goals. If you are passionate about strategic counsel, creative solutions, and making a difference, we want you

Key Responsibilities:Strategic Counsel/Creative Inputs:
  • Drive the strategy and performance of communications programmes to help clients achieve their objectives.
  • Offer timely strategic counsel and advice to clients on all aspects of communications.
  • Proactively identify existing and emerging issues and devise solutions to manage these issues successfully.
  • Conduct periodic strategic communications programme reviews for clients.
  • Prepare communications programme or project evaluation reports at appropriate intervals and recommend changes or adjustments accordingly.
  • Develop crisis management skills to help clients manage crises.
  • Assist in media training of clients.
  • Develop and build media relationships.
  • Craft and develop content together with the team.
  • Demonstrate strong judgment/decision-making skills and strategic acumen.
Account Management:
  • Provide accurate budget estimates for projects and retainer accounts.
  • Manage and track all client budgets to ensure appropriate servicing levels.
  • Proactively alert relevant directors to emerging budget or client issues and problems.
  • Manage, coach, and train junior or new members in the project team.
  • Mentor newcomers.
  • Ensure that all outputs by team members meet internal standards, client requirements, and deadlines.
  • Day-to-day liaison with clients.
  • Develop and build client relationships.
Business Development:
  • Identify and develop expansion opportunities with existing clients.
  • Serve as the focal point for business development proposals and pitches.
The Person:
  • University degree or college diploma in communications or related field.
  • 6-8 years of full-time experience in PR/communications or related field.
  • Excellent spoken and written English.
  • Exceptional writing, editing, and client interaction skills.
  • Strong media relations skills and an established network of journalists.
  • Relevant industry background or knowledge of key concepts for the sector specialism as their ability to relate to a client's business is critical.
  • Adaptable to change and a problem-solver who can make quick decisions.
  • Ability to work independently with minimal supervision and acquire new knowledge as necessary for tasks or projects.
  • Leadership or management experience with growing teams.
  • Detail-oriented and able to multi-task in a fast-paced environment.
  • Results-focused and willingness to go the extra mile for clients.
  • Excellent team player who works effectively in a fast-paced environment.

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

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