Social Media Manager
1 week ago
A Social Media Manager is tasked with several key duties, such as:
- Using social media marketing tools to create and maintain the company's brand
- Working with marketing professionals to develop social media marketing campaigns
- Creating and curating content that engages the target audience, including text, images, videos, and graphics
- Managing the social media calendar: Owning the social media content calendar
- Engaging with the online community and following online conversations
- Interacting with customers and other stakeholders via the company's social media accounts
- Managing, executing and reviewing company's media plan with media agency.
- Analyzing the company's digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
- Researching social media trends and informing management of changes that are relevant to the company's marketing activities
- Budget Management: Plan and track expenses to ensure effectiveness and efficiency
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs
Requirements:
- Education: A bachelor's degree in digital marketing or a related field
- Experience: At least 5 years of relevant work experience as a social media manager
- Technical skills: Proficiency in content management, Google Analytics, Meta Manager and other relevant tools.
- Communication skills: Excellent verbal communication skills, and the ability to respond to comments in a timely and professional manner
- Creativity: The ability to create content, campaigns, and visual storytelling that captivates an audience
- SEO knowledge: A solid understanding of SEO and keyword research, and how to increase a brand's search engine visibility
- Social media optimization: The ability to understand how social media platforms work so you can expand the reach of your content
- Soft Skills: The ability to work well with others, use your initiative, and adapt to changing trends
- Time Management: Ability to plan, anticipate and execute on time.
- Driver and achiever, never backdown, can do spirit. Able to work under pressure, tight time-line and frequent changes.
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