Head of Marketing Communications

2 weeks ago


Petaling Jaya, Selangor, Malaysia CelcomDigi Full time

Responsibilities:

Strategic Planning & Execution:

  • Develop and implement integrated marketing communication strategies to build and strengthen the company's brand and market presence.
  • Drive creative ideation for campaigns across digital, social, print, and event channels.
  • Ability to drive clear and compelling consumer insights to drive meaningful communications across all business functions.
  • Collaborate with cross-functional teams (Marketing, Sales, Product, HR) to align communications with business objectives.

Content Development:

  • Lead the creation of compelling content for a variety of platforms, including websites, blogs, social media, press releases, newsletters, and sales collateral.
  • Oversee content strategy and tone of voice to ensure consistency across all communications.

Brand Management:

  • Ability to drive and ensure brand messaging is consistent across all channels and strong end-to-end campaigns.
  • Monitor brand perception and recommend strategies to improve and reinforce brand equity.
  • Lead a team of marketing professionals, providing mentorship, guidance, and performance feedback.
  • Work closely with product marketing, sales, and customer service teams to support new product launches, promotions, and events.

Analytics & Reporting:

  • Monitor and evaluate the effectiveness of communication campaigns, using metrics to refine strategies and tactics.
  • Provide regular reports on campaign performance, ROI, and media coverage.

Crisis Communications:

  • Lead communication efforts during times of crisis, ensuring accurate and timely dissemination of information to internal and external stakeholders.

Budget & Resource Management:

  • Manage the MarComm budget by campaigns, ensuring efficient allocation of resources to support key initiatives.
  • Work with external agencies and vendors as needed to support initiatives.

Requirements:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field (Master's preferred).
  • 15+ years of experience in marketing communications, public relations, or a related field, with at least 5-8 years in a managerial role.
  • Proven experience in strategic communication planning, brand management, and media relations.
  • Experience managing cross-functional teams and working in a fast-paced, dynamic environment.
  • Strong written and verbal communication skills, with the ability to craft clear, engaging, and impactful messages.
  • Deep understanding of digital marketing, social media platforms, and content strategy.
  • Strong project management and organizational skills.
  • Leadership and team-building capabilities.
  • Proficiency with analytics tools (e.g., Google Analytics, media monitoring tools).
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising and Art/Creative

Industries

Telecommunications

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