Senior Marketing Executive

5 days ago


Butterworth, Penang, Malaysia Bagan Specialist Centre Sdn. Bhd. Full time
Senior Marketing Executive / Marketing Executive

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  • Marketing Executive Key Responsibilities:

    • Organize and oversee marketing activities, ensuring they align with our strategic goals.

    • Maintain strong relationships with key accounts, vendors, and publishers to enhance collaboration on promotional activities.

    • Work within departmental budgets to develop cost-effective marketing campaigns.

    • Track and analyze marketing data, creating insightful reports and presentations for top management.

    • Collaborate with various stakeholders to ensure successful execution of marketing projects.

    • Represent the Marketing Department at key trade meetings and provide valuable information to interested parties.

    • Build strategic relationships and partnerships with key industry players, agencies, and vendors.
  • Senior Marketing Executive Key Responsibilities:

    • Deliver excellent customer service to create a warm and welcoming environment at the Hospital, aligning with the Hospital's Mission and Vision.

    • Develop & execute marketing campaigns to build company brand equity, increase market visibility and market share.

    • Monitor and analyze the progress of marketing campaigns and activities to optimize results.

    • Support the marketing and promotional program to publicize and promote various activities, events and/or items of the company.

    • Coordinate digital marketing initiatives, including social media engagement, email marketing and content marketing, to reach targeted stakeholders effectively.

    • Conduct research and analyze market trends, demographics, pricing, and competitor products to develop effective marketing strategies.

    • Work within departmental budgets to develop cost-effective marketing plans.

    • Track and analyze marketing data, creating insightful reports and presentations for top management.

Job Requirements:

• Bachelor's degree in Business Administration, Marketing, or a related field.

• At least 3 - 5 years of experience in a sales or marketing environment.

• Proficiency in English and Bahasa Malaysia (written and spoken), fluency in Mandarin is a plus for dealing with Mandarin-speaking customers.

• Strong interpersonal and communication skills; a team player who thrives in a collaborative environment.

• Must possess own transport and be willing to travel.

• Must be able to deliver the performance results by achieving marketing initiatives as assigned.

• Experience in the healthcare or medical industry is an added advantage.

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