Marketing Manager 营销经理

** This is a work from home position.**

**Marketing Strategy and Planning**:

- Develop and implement comprehensive marketing strategies and campaigns that align with business objectives and target specific customer segments.
- Conduct market research, customer analysis, and competitive intelligence to identify opportunities and trends.
- Set marketing goals and KPIs, and create marketing plans and budgets to achieve them.
- Monitor and analyze marketing performance, providing insights and recommendations for continuous improvement.

**Brand Management**:

- Develop and execute brand-building initiatives to ensure consistent brand messaging, positioning, and visual identity across all marketing channels.
- Collaborate with cross-functional teams to maintain brand guidelines and ensure alignment in all brand-related activities.
- Manage brand partnerships, collaborations, and sponsorships to maximize brand exposure and reach new audiences.

**Digital Marketing and E-commerce**:
**Advertising and Promotions**:

- Plan and execute advertising campaigns across various channels, including print, television, radio, and digital platforms.
- Create and implement promotional campaigns, seasonal offers, and loyalty programs to drive customer acquisition and retention.
- Manage relationships with advertising agencies, media partners, and other vendors to ensure the delivery of effective marketing initiatives.
- Collaborate with the digital team to optimize the company's website, improve user experience, and drive online sales.
- Monitor digital marketing metrics and leverage data-driven insights to refine strategies and achieve marketing objectives.

**Product Marketing**
- Work closely with the product development team to understand product offerings, market positioning, and customer needs.

**Market Research and Analysis**:

- Conduct market research to identify customer insights, market trends, and competitive landscape.
- Analyze consumer behavior, sales data, and marketing analytics to gain insights and make data-driven recommendations.
- Monitor industry developments and identify opportunities for innovation and differentiation.
- Develop and execute product marketing strategies to generate excitement and demand for new product launches.
- Collaborate with sales teams to create sales enablement materials and training programs.

**Team Leadership and Collaboration**:

- Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and high-performance culture
- Strong interpersonal skills to operate in a team environment and cross-functionally.
- Proactive and highly motivated with the ability to respond quickly and effectively to changing market dynamics
- Collaborate with cross-functional teams, including sales, product development, and retail operations, to align marketing efforts with overall business goals.
- Effectively communicate marketing strategies, goals, and performance to stakeholders within the organization and to principals
- Highly agile with the ability to work well under pressure
- Attentive to details and results oriented

**Qualifications**:

- At least 2 to 3 years proven experience in marketing
- Strong analytical skills and ability to interpret data to drive marketing decisions
- **Proficiency in Mandarin, English is a plus.**:

- Knowledge of AI tools and technologies in marketing is a plus
- Problem-solving prowess and excellent communication skills.

**Job Types**: Full-time, Permanent, Contract
Contract length: 12 months

Pay: RM2,000.00 - RM5,000.00 per month

**Benefits**:

- Work from home

Supplemental Pay:

- Commission pay
- Performance bonus

**Experience**:

- Marketing: 1 year (preferred)

**Language**:

- Mandarin (preferred)