Strategic Marketing

2 weeks ago

Sepang, Malaysia AirAsia Full time

Develop, implement, and support strategic marketing initiatives to promote the company's products and services.
- Conduct & support in-depth market analysis to understand competitors, identify market opportunities, and gauge customer sentiment and needs.
- Gather customer and partner feedback related to marketing materials or campaigns.
- Assist in organising and coordinating exhibitions, collaborative events or initiatives.
- Support in fostering relationships with vendors, learning institutions, and other potential partners to drive strategic initiatives.
- Ensure consistency in the company's brand representation across all digital and offline platforms and support any brand-related campaigns or initiatives.

**Key skills**
- Bachelor’s Degree in Marketing, Business, or a related field.
- At least 1-2 years of experience in a similar role.
- Google Analytics Certification, certifications from SEO platforms or content marketing certifications are a plus.
- At least 1-2 years of experience in marketing or relevant internships in marketing and branding roles.
- Have exposure to branding campaigns or marketing strategy projects.
- Ability to see the bigger picture and plan marketing initiatives that align with company goals.
- Knowledge of branding principles and techniques, with an ability to maintain and enhance the brand's reputation and visibility.
- Proficient in tools and methodologies for market research, including quantitative and qualitative research methods.
- The capacity to nurture partnerships and collaborations.
- Ability to oversee multiple projects at once, ensuring they stay on track and on budget.
- Ability to derive meaningful insights from data.
- Keeping up with the latest digital marketing and content trends, especially as they relate to the aviation industry.

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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