Principal Product

2 months ago

Kuala Lumpur, Malaysia AirAsia Full time

We're on a mission to revolutionise the app experience for AirAsia MOVE, and we need a visionary Principal Product Designer to lead the charge. This is your chance to shape the future of our platform, crafting intuitive and delightful experiences for millions of users. If you're a strategic thinker with a passion for user-centred design and the technical chops to see it through, we want to hear from you

**Responsibilities**:

- ** Own the UX vision**:Lead end-to-end UX design for core app features like account management, payments, mobile experience, and design system integration. Champion design excellence and ensure a cohesive user journey across all touchpoints.
- ** Data-informed design**: Collaborate with research to translate user insights, analytics data, and competitive intelligence into innovative solutions that elevate user satisfaction and business goals.
- ** Craft exceptional experiences**:Develop high-fidelity mockups, interactive prototypes, and comprehensive UI specifications to guide product and engineering teams.
- Bridge the gap: Foster close collaboration with product and engineering teams to ensure seamless handoff and successful implementation. Advocate for design throughout the development lifecycle.
- ** Design system champion**:Contribute to the evolution and maintainability of AirAsia MOVE's design system, ensuring design consistency and scalability.
- ** Leadership and mentorship**: Be a design thought leader, fostering a culture of collaboration and knowledge sharing within the design team.

**Qualifications**:

- Minimum 10+ years of experience as a Principal UX Designer, Product Designer, or similar role within a tech company.
- Proven track record of shipping high-impact user experiences for complex digital products.
- Deep understanding of user-centered design principles, design thinking methodologies, and accessibility best practices.
- Mastery of design tools: Expert in Figma, Sketch, or equivalent prototyping tools. Bonus points for proficiency in design systems tools like Abstract or Zeplin.
- Technical fluency: A solid understanding of front-end development principles (HTML, CSS, JavaScript) is a plus.
- Communication rockstar: Exceptional communication, collaboration, and presentation skills to effectively influence cross-functional teams.
- Agile and adaptable: Thrive in a fast-paced environment, prioritizing effectively and delivering results under pressure.

**Bonus points if you have**:

- Experience in optimising UX performance using A/B testing and data analysis.
- A proven track record of building and scaling design systems.
- Experience designing for a global audience.

Ready to make a real impact? Join our passionate team and help us redefine the user experience for AirAsia MOVE

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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