Assistant Marketing Manager
6 months ago
**Responsibilities**:
- Develop and implement a comprehensive growth marketing strategy to drive user acquisition and retention.
- Conduct market research to identify target audiences, customer segments, and market opportunities.
- Coordinate and supervise local marketing operations and oversee the creation of marketing materials and content.
- Work closely with the Marketing Manager to align the marketing team and marketing efforts with business goals.
- Optimize growth channels by A/B testing ideas, and analyze all aspects of the marketing channels to increase traffic, users and engagement.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing efforts and identify areas for improvement.
- Continuously test and iterate marketing strategies to optimize performance and maximize ROI.
- Coordinate regular deep dives into marketing performance, build report models and analyze the performance of marketing efforts.
- At least 5 years of hands-on experience in growth marketing, digital marketing or related fields.
- Experience with A/B testing, conversion rate optimization, and customer segmentation.
- A start-up attitude - problem solver, driven, highly collaborative with an entrepreneurial, can-do attitude that’s not afraid to work independently when required. Able to adapt to fast-paced and constantly evolving environments.
- Data-driven thinker with strong analytical skills - able to use data to optimize and deliver results.
- Excellent communication and collaboration skills to work with cross-functional teams locally and globally.
- Proactive and always strive for better performance.
- Highly organized with the ability to prioritize and manage multiple projects simultaneously.
- Good command of oral and written communication skills in English is required. Good command of Chinese Mandarin is a plus.
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