Category Lead, Fashion

19 hours ago


Kuala Lumpur, Malaysia TikTok Full time

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

Join us as we drive the future of e-commerce here at TikTok.

As a Category Lead, you'll manage the planning and development of key categories, including the key sub-categories: plan key merchant and products enrollment, design and execute the category development strategy, work with the campaign team on promotions.

**Roles & Responsibilities**:

- Drive categories specific strategies and business initiatives
- Overall management of business’ top and bottom line and collaborating strongly with cross functional teams to drive operational improvements.
- Responsible for identifying, prioritizing and recruiting the merchants in the categories
- Map out the key accounts and high potential accounts in the category through different information channels (competitor data, industry data, events, etc.)
- Maintain ongoing relationships with category key accounts even after they are onboard
- Manage accounts (KA team is in charge of KA management, high potential account team is in charge of high potential accounts management) on the marketplace, including new merchants incubation, growth, product portfolio, pricing strategy and promotions
- Build trust with merchants' key stakeholders and maintain a good relationship with key contact persons
- Minimum Bachelor's Degree or above
- More than 8 years of relevant experience with major e-commerce marketplaces with strong connection to local seller resources
- Good understanding of the consumer demands, payment, logistics and overall regulatory landscape
- Good communication and leadership skills, hard-working and open-minded
- Enjoy building things from scratch and getting hands dirty
- English proficiency required


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