Category Manager

6 days ago

Kuala Lumpur, Malaysia British American Tobacco Full time

**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our values every day. Come be a part of this journey**

**BAT MALAYSIA** **IS LOOKING FOR A CATEGORY MANAGER**

**SENIORITY LEVEL**:Manager

**FUNCTION**: Trade & Marketing Distribution

**SALARY RANGE**:Basic salary + Excellent benefits + Market leading bonus

**LOCATION**:Damansara City, Kuala Lumpur

**ROLE POSITIONING AND OBJECTIVES**

The role is responsible for co-developing and managing the Category and Shopper plan for key customers to lead and deliver innovative category solutions with the support of DRBU, Customer Experience & Deployment, Customer Management & National Sales Team. This will include the deployment of Multi Category Unitary & Planograms to drive mutually beneficial outcomes for BAT & our customers.

**Reports to**:Head of** **Customer Management

**Reporting Level**:Manage Self & Others

**Geographic Scope**:Local

**WHAT YOU WILL BE ACCOUNTABLE FOR**
- To develop specific category plans based on insights driven category drivers, working with the sales team to deliver incremental, sustainable, and profitable revenue growth.
- Drive Total Nicotine category strategy across traditional retail, independents, vape specialist and HORECA.
- Put in place the roadmap for the category journey, championing the benefits and impact of category management and insights.
- Provide leading shopper insight through research and data to create actions that drive our total nicotine strategy with our key customers.
- Key link between the Area & Malaysia End market teams with regards to the development and execution of the Channel strategy.
- Contribute to the Commercial Strategy as well as support the business with relevant understanding and insight as and when required.
- Deploy and co-build multicategory unitary and touchpoints to grow the total nicotine business.
- Manage and develop external relationships, together with the relevant Account Managers, with key customer contacts defined within the engagement strategy.
- Implement the required elements of the Category Vision by building a growth blueprint for key customers, customer managers and national sales to implement.
- Commercialize category initiatives and partner with Customer Management Team & National Sales Team to find opportunities including recommendations to increase sales effectiveness and return on investment.
- Develop Pricing & Promotion strategy across relevant categories.
- Develop space management (ranging and assortment) strategy and drive them with key customers working to minimize out of stocks and improve our fair share index at shelf.

**ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE**
- Possess at least a Degree or equivalent in any discipline.
- Minimum of 3 years in Category Management experience. Preferable FMCG Industry.
- Proficient user of Microsoft Powerpoint, Word and Excel
- Have a competitive edge and thrive in a team environment
- Energetic, enthusiastic and calm even in a dynamic and fast paced environment
- A highly independent individual with excellent team-working skills
- Strength in analytical, interpersonal, communication (oral & written), negotiation and planning skills.
- Ability to successfully negotiate, influence and able to present business recommendation to leadership team.
- Experienced in managing agencies, suppliers, and budgeting.

**BENEFICIAL**
- Experience in Trade Marketing, Shopper Insight, Brand Management and Account Management.
- Having in-depth knowledge of the consumer goods industry and trade.

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference

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