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Marketing Executive
4 weeks ago
**Job Purpose**
Responsible to conceiving and developing efficient and intuitive marketing strategies.
**Responsibilities**:
- Support Marketing Lead to drive and execute a comprehensive and consistent 360 brand campaign & thematic to increase Presto brand awareness, brand consideration, brand trial, brand loyalty and brand advocacy consistently.
- Support Marketing Lead to execute annual marketing calendar to drive marketing efforts in hitting growth targets, objectives, and key results.
- Coordinate with internal teams and external parties to ensure the execution of marketing campaigns in a timely manner while aligned the creative direction with brand guidelines.
- Monitor the campaign performance and deliver post-campaign analysis with meaningful insights for growth and improvements.
- Understand and identify latest market trends with actionable recommendations.
- Work together with Marketing Lead & Creative to formulate and implement a comprehensive social media strategy, ensuring alignment with business objectives. Leverage various platforms such as Facebook, Instagram, TikTok, LinkedIn, and other relevant channels to enhance Presto's brand awareness and foster meaningful engagement.
- Collaborate closely with the Creative and Copywriter as the brand custodian, ensuring all aspects of the brand, including tone, manner, visuals, and message, are consistently on brand, informative, and appealing. Uphold and evolve the brand identity across all communication channels to maintain a cohesive and compelling brand image.
- To support in executing online and offline marketing campaigns and event activities for the Group.
- Other ad-hoc support across Marketing functions.
**Job Requirements**
- Must have a strong business mindset and has a proactive personality.
- Strong analytical skills and attention to detail.
- Must be able to contribute creative / trendy ideas to campaigns and be hands-on is essential.
- Loves the thrill of being in a fast-paced environment while being able to multitask to meet deadlines.
- Strong command of English is mandatory. Strong command of Malay will be an added advantage.
- Excellent communication skills and able to thrive within a team environment with the ability to work independently.
- In-depth knowledge of market research data, data analysis and statistics.
- Applicants must be willing to work in Oasis Square, Ara Damansara.
- Immediate availability to start will be an advantage.
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