Marketing Executive

3 months ago


Puchong, Malaysia Oriental Food Industries Sdn Bhd Full time

工作職責:
- 整體品牌管理與責任媒體規劃。
- 全國整體運動的規劃和執行由 ATL 決定並與媒體聯絡以製作。
- 領導整個節日活動(CNY 和 HRP),包括管理時間表、ATL 以及跟進貿易行銷 BTL 計劃。
- 新產品發布計劃(ATL,產品規格)並與 BTL 計劃的貿易行銷聯絡。
- 負責行銷活動的規劃和執行,追蹤、衡量、評估和報告投資組合內的所有活動。
- 與創意、社群媒體、公關、媒體活化機構以及合作夥伴合作,為各自的產品組合製定有效的品牌活動
- 管理社群媒體貼文、查詢和投訴
- 談判成本和管理機構、行銷資料和促銷品。
- 銷售和市場趨勢分析以支援報告和活動規劃
- 與銷售和行銷部門合作進行構思、規劃和預算,以建立產品溝通
- 控制並維持廣告和促銷資金支出在預算範圍內
- 競爭對手觀察和分析,收集市場情報和競爭對手活動的回饋,以便與銷售和行銷團隊重新制定策略
- 處理工作職責範圍內的問題
- 部門內部和外部溝通協調

工作要求:
- 擁有行銷或工商管理學位/文憑
- 至少 1-3 年快速消費品產業貿易行銷經驗。
- 鼓勵應屆畢業生申請。
- 對客戶和市場動態和要求有深入的了解。
- 願意出差並在全球專業團隊工作。
- 熟練的電腦技能,包括 Microsoft Office 套件(Word、PowerPoint、Outlook 和 Excel)
- 會說國語是優勢


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