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Influencer Management Executive

5 months ago

Kuala Lumpur, Malaysia Shopee Full time

DepartmentMarketing- LevelEntry Level- LocationMalaysia - Kuala LumpurOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Lead the key influencer marketing campaigns while ensuring adherence to budget and established KPIs.
- Primary responsibility is to drive brand awareness and increase users’ engagement and conversation for different brands available on Shopee through influencer campaigns.
- Responsible for identifying and acquiring new influencers to expand Shopee’s influencer initiatives.
- Collaborate and coordinate with multiple teams (Business Development, Social Media, Design, and Finance) to ensure seamless execution of marketing projects.
- Support marketing branding initiatives aimed at increasing market visibility and cultivating a thriving influencer community.

**Requirements**:

- Bachelor’s degree in any relevant field, with a preference for a degree in Marketing.
- A minimum of 1 year of experience in Key Opinion Leader (KOL) management is desirable, but fresh graduates with a strong interest in influencer marketing are encouraged to apply.
- Familiarity with the local KOL ecosystem is a must.
- Good command of both English and Bahasa Malaysia. Proficiency in Chinese language is a plus.
- Prior experience in eCommerce or related fields is advantageous.
- Highly meticulous and performance-oriented, with a strong commitment to achieving objectives.
- Strong work ethics and reliability, coupled with a passion for collaborative teamwork in a fast-paced environment.
- A strong desire to learn and excel in a dynamic, fast-paced environment, with a positive and adaptable mindset.