Paid Media Specialist

1 week ago

Petaling Jaya, Malaysia IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

We are seeking a creative individual with a hunger for innovation and expertise in Paid Media and advertisting investment planning to join our Paid Media Center of Excellence for Japan. This person will work with IBM brand and demand Generation Marketing teams and external agency partners to set strategic priorities, help translate marketing objectives/goals into integrated and data driven media plans, identify correct media opportunities, tactics and define audience targeting approaches. They will help develop and evaluate paid media programs during all planning and execution phases, adhering to best practices while leveraging data and digital performance marketing tactics and technology.

Required Technical and Professional Expertise
- 6 to 8 years cross discipline digital media planning (display, SEM, mobile, etc.) experience required with demonstrable record of campaign management, digital media innovation and increasing media spend efficiency and ROI metrics.
- Experience or familiarity with digital marketing tools: ad servers, DSPs, and paid social and audience management platforms.
- Outstanding analytical skills and attention to detail for tracking and reporting.
- Experience working collaboratively with marketing colleagues and business leaders at all levels and ability to clearly communicate technical information to non-technical audience,
- Fluent in both Japanese and English

Preferred Technical and Professional Expertise
- Experience with B2B/Technology and/or demand driven digital media campaigns including webcasts, Content Syndication, emerging media platforms, and drive to registration activity (a plus).
- Knowledge in brand and digital marketing in Japan - opportunities and challenge.
- Expert skills in Excel.

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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