Performance Marketing Manager
3 weeks ago
You care about our target audience demographics and their pain points. WHO buys sofa covers is as important as WHY they buy. Nothing gets you going like understanding an audience segment to improve key metrics like conversions, CPA, and ROAS. If you’re obsessed with paid performance and business results, and want to be the best digital marketer, read on.
Ideally, we’re after someone who is a lead-gen social ads expert, has all the technical skills required.
Your day-to-day
- Optimizing always on and tactical campaigns - planning, implementation and analysis to increase high value traffic, grow conversions and sales on YouTube, Instagram and Facebook.
- Identifying and implementing opportunities to grow international markets such as the US, Canada, United Kingdom & Australia
- Conduct market research to identify the best segment of users to target, and the best messages and USPs to target each segment with
- Create relevant landing pages for various PPC campaigns
- Build testing roadmaps for new markets, ranging from large scale promotional campaigns to individual creative tests
- Work closely with the creative team to create compelling designs and improve paid acquisition funnels but creating compelling briefs campaign angles
- End to end performance analysis to improve targeting, landing pages and new feature development
- Stay up to date and identify opportunities/threats from competitors, industry trends, platform updates, new placements and ad types
- Learn new platforms and tools as needed
**Requirements**:
- Direct marketing knowledge and copywriting skills
- A pro in creating dashboards, reporting and visualizing data
- Strong data analysis abilities (Excel v-lookups, pivot tables, and basic functions).
- Thorough understanding of Paid Social management platforms such as YouTube, Pinterest, LinkedIn, Twitter, and Facebook.
- Strong in prioritization and have high attention to detail
- A performance driven problem solver with a keen interest in business growth
Bonus points
- Have working experience in multivariate or A/B testing
- Able to strategize web user experience (UX) and can translate analytical findings to create design output
- Working knowledge in global e-Commerce or the retail industry
- Proficiency in Google Tag Manager and Google Data Studio (or any data visualisation tool)
- Past experience running campaigns with a monthly budget of $15k and up
Our customer and products base are growing rapidly and we need a new site and new technologies to help propel us to the next thing in the e-commerce ecosystem. We need great, like-minded people to help us further our mission and to join our team of talented folks, who are ambitiously and ridiculously determined to save people from ugly living spaces.
Bachelor's or Equivalent
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