Performance Marketing Manager

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia AIRR Labs Full time

AIRR Labs Federal Territory of Kuala Lumpur, Malaysia

(Senior) Performance Marketing Manager

AIRR LABS is building lasting connections between brands and consumers in Southeast Asia. We provide a full suite of solutions that enable brands to bring their unique stories to life across the online customer journey.

We are looking for curious and highly motivated individuals who can seize exciting market opportunities and turn them into impactful brand strategies and execution.

AIRR Labs is inviting people who have:

  • Strong interpersonal and communication skills and enjoy working in a collaborative team
  • Innovative, analytical, and problem-solving mindset
  • High accountability to deliver results to a high standard
  • Ability to manage complex projects and teams with attention to detail
  • Proactive and positive attitude to thrive in a fast-paced work environment

Job Brief

The (Senior Performance Marketing Manager) is responsible for implementing, optimizing, and analyzing digital paid media campaigns together with the Performance Marketing Manager, ensuring seamless execution.

To succeed in this role, he/she must have a hands-on approach and drive activities associated with the planning and buying for cross-channel campaigns, including paid search, paid social, and programmatic.

Responsibilities

  • Maintain a strong understanding of the digital media landscape, the latest products, and solutions, and ensure media strategies are aligned to KPIs to drive optimal campaign performance.
  • Plan and accurately set up campaigns on media channels including but not limited to Facebook, Google, TikTok Shop, Lazada & Shopee In-platform.
  • Monitor and optimize campaign performance daily, ensuring achievement of target KPIs.
  • Analyze data and create performance reports (bi-weekly, monthly, yearly), ensuring insights are highlighted.
  • Together with the performance marketing manager, ideate on media strategies, tactics, and targeting for media plans, ensuring information is presented in a brand-friendly, digestible format.
  • Collaborate with necessary teams to ensure seamless media campaign management.
  • Recommend new processes or workflow modifications on media strategy and planning to ensure consistent and repeatable processes are used.
  • Assist in managing the day-to-day marketing operations of partner brands and the company.

Requirements

  • Min Diploma or equivalent relevant experience
  • Structured, able to plan end-to-end execution of ads campaigns, and see through implementation and performance optimisation
  • 5-7 years of experience of solid expertise in performance marketing, media planning & buying having worked in e-commerce sectors (Lazada, Shopee, TikTok), digital marketing agency or brands (beauty, FMCG, Fashion).
  • At least 3 years of leadership management experience
  • Experience in CPAS & onsite solutions is a plus.
  • Proficient in Microsoft Office Products & Google Suites
  • Strong affinity to data, solid analytical abilities and critical thinking skills
  • Strong business acumen, able to generate insights and work with tight deadlines
  • Strong stakeholder management with the ability to advise or provide suggestions with insights and solutions that is driven by data.
  • Resilient and able to navigate a complex environment
  • Ability to work in a dynamic, fast-paced environment and manage multiple projects simultaneously
  • Ready to roll up your sleeves and drive growth.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Analyst

Industries

Technology, Information and Internet and Internet Marketplace Platforms

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