Performance Marketing Director

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Zeal Group Full time
Role Overview

As a Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive business growth in China.

You will lead our marketing efforts, manage social media presence, and oversee performance marketing function.

Key Responsibilities:
  • Develop and execute marketing strategies to drive business growth.
  • Manage social media presence in China and oversee performance marketing function.
  • Create engaging content and manage influencer partnerships.
  • Collaborate with cross-functional teams to design and execute marketing campaigns.
  • Analyze metrics and create reports to ensure KPIs are meeting targets.
Requirements:
  • At least 5 years' experience in China Marketing.
  • Expertise in Baidu ads, WeChat, Banner ads, Weibo, Baidu Tieba, Mobile Ads, AppsFlyer.
  • In-depth knowledge of marketing platforms, channels, SEO, CRM software, and best practices.
  • Experience in implementing and optimizing paid social campaigns and Google AdWords campaigns.
  • Excellent communication and analytical skills in English and Chinese (Mandarin).
Perks:
  • Competitive salary and bonus structure.
  • Miscellaneous allowance.
  • Medical coverage.
  • Free flow F&B.
  • Smart casual attire.


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