Brand Manager, Malaysia and Vietnam

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia Glanbia Performance Nutrition (GPN) Full time

Join the World's #1 Sports Nutrition brand

Glanbia Performance Nutrition's purpose is to inspire people everywhere to achieve their performance goals We are the world's leading premium sports nutrition company with Optimum Nutrition, Isopure, SlimFast, BSN, Amazing Grass and Nutramino among the brands in the portfolio today.

Principal Accountabilities

  • Develop in partnership with the Country Manager and the SEA Marketing Director the Annual Brand Plans, aligned to the regional guidance.
  • Support new product launches and campaigns with impactful marketing activations focused on storytelling, paid and owned media, influencers, gym partnership, in-store activations and more in line with the budget, whilst adhering to the brand guidelines.
  • Identify, on-board, manage and leverage athletes and influencers to build relatable stories, enhancing consumer connection to the brand.
  • Lead social media management in-market to grow the follower base and drive engagement.
  • Work closely with gyms and event partners to drive brand visibility and presence at key moments winning an engaged audience.
  • Partner with the commercial team driving point of sale initiatives focusing on in-store branding, promotions and display optimization to influence purchase.
  • Ensure all campaigns are executed in a timely manner, working closely with agencies where relevant.

Budget Management

  • Manage the local marketing budget effectively, tracking expenses closely to ensure no overspend and adherence to allocated budgets.
  • Provide regular budget reports, reviewing actual spend against forecasts, and implementing controls to keep all activities within financial limits.
  • Adjust allocations as needed, ensuring resources are efficiently used to maximize ROI on campaigns and initiatives.

Insights and Market Analysis

  • Monitor competitor activities, including product launches, campaigns, pricing strategies, and market positioning. Provide actionable insights on competitive threats and opportunities, ensuring our brand remains relevant and differentiated.
  • Support on new consumer research projects working closely with the regional Insights team.
  • Analyze performance data from campaigns and activations to identify areas for improvement. Use insights to refine messaging, creative assets, and targeting strategies for higher engagement and conversion.

Monthly Reporting

  • Complete standard reporting templates for assigned categories, ensuring timely and accurate data entry.

Innovation and Portfolio across SEA (Regional Responsibility)

  • Identify and prioritize new product launches, flavor expansions, and product enhancements that align with consumer trends and competitive landscape.
  • Support on the development and evaluation of business cases for new products ensuring each project's potential for ROI and strategic impact.
  • Continuously review portfolio performance, making data-driven adjustments to optimize product offerings and ensure the portfolio remains competitive and relevant across all key markets in SEA.

Others

Handle ad hoc duties as required, including cross-functional collaboration to support broader organizational goals.

Skills, Know How and Experience

  • Degree holder in Business/ Marketing/ Management/ Finance/ Economics/ Commerce.
  • At least 6 - 7 years Consumer Brand Marketing experience within the similar capacity of MNC FMCG environment preferred (Sports Category / Sports Nutrition / Fitness Industry a plus).
  • Proficient in Microsoft Excel & PowerPoint.
  • Excellent presentation, negotiation, and cross-functional collaboration abilities.
  • Self-motivated with a strong sense of accountability and ownership.
  • Effective planning, time management, presentation, negotiation, communication and project management skills.
  • High Problem-Solving Skill with an analytical mindset.
  • Entrepreneurial, adaptable under pressure, and highly responsive in urgent situations.
  • Positive, can-do attitude with a passion for current trends and market insights.
  • Bonus if you are passionate about the sporting industry and fitness, wellness and health.
  • Can-do attitude and willing to step out of their comfort zone, able to work autonomously but also a strong team player.
  • Good leadership and interpersonal skills in managing/influencing teams including agency partners.

Where and How You Will Work

The opportunity will be based in our office located in Petaling Jaya with hybrid working arrangements.

What We Would Like to Offer You

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.

Seniority Level

Mid-Senior Level

Employment Type

Full-time

Job Function

Marketing

Industries

Food and Beverage Services and Food and Beverage Manufacturing

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