Senior Brand Manager

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Universal Traveller Malaysia Full time

We are seeking a highly motivated and proactive Senior Marketing cum PR Executive to join our team at Universal Traveller Malaysia. The successful candidate will have a strong background in marketing and be able to develop and implement effective marketing strategies.

Key Responsibilities
  • Marketing Strategy Development: Collaborate with the Departmental Head to formulate and monitor advertising & promotional activities, including brand building and implementing marketing strategies.
  • Sales Promotion: Design and execute advertising plans, budgets, and expenditures, working closely with the Sales & Operations team to ensure effective execution.
  • Brand Building: Liaise with suppliers and printers for promotional materials and publications, prepare POP, and organize promotional activities.
  • Market Analysis: Conduct market research and analysis to determine the effectiveness of promotional activities and to monitor changes in market conditions and competition.

Additional Responsibilities: Manage social media platforms, conduct influencer marketing, and evaluate campaign feedback.


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