Assistant Manager – Brand Advertising
2 weeks ago
This job is for an Assistant Manager in Brand Advertising & Marketing at a bank. You might like this job because you'll help create fun and effective marketing campaigns while collaborating with teams to achieve business goals.
Responsibilities- Assist in the development and implementation of the Bank's strategic marketing communications plan and drive brand campaigns across ATL, BTL and digital channels.
- Work with Business Units to plan and execute the marketing campaigns in support of achieving the business goals and objectives.
- Plan and manage projects and campaigns of the various banking products and services to create engaging content that resonates with the target audience and optimizes user experience.
- A recognised Degree in Advertising/ Marketing or other related discipline with a minimum of 3 years of relevant working experience in advertising, brand management or related field.
- Good understanding of brand marketing strategy and end-to-end marketing management.
- Experience in developing effective branding/ marketing campaigns with proven project management skills.
- Strong analytical and problem-solving skills.
- Digital Advertising
- Marketing Strategies
- Digital Marketing
- Marketing Communications
- Brand Management
- Branding
- Advertising Campaigns
- Banking
- Attractive annual leave scheme, extended maternity leave, sabbatical leave, examination leave, etc.
- Low interest/interest-free staff housing loans/vehicle loans/special loans.
- Opportunities for career advancement based on merit.
Public Bank began its journey in 1966 and has grown into a premier banking group in Malaysia, offering a comprehensive and competitive range of products and services; with overseas market presence in Cambodia, Vietnam, Laos, Hong Kong, China and Sri Lanka. As one of the most efficient, profitable and respected premier financial institutions in Malaysia, we remain a market leader in several major business segments.
Our vision is to be SEA's most personalised talent ecosystem; elevating human progress by helping careers and companies grow.
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