Assistant Manager – Brand Advertising

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Public Bank Berhad Full time

This job is for an Assistant Manager in Brand Advertising & Marketing at a bank. You might like this job because you'll help create fun and effective marketing campaigns while collaborating with teams to achieve business goals.

Responsibilities
  • Assist in the development and implementation of the Bank's strategic marketing communications plan and drive brand campaigns across ATL, BTL and digital channels.
  • Work with Business Units to plan and execute the marketing campaigns in support of achieving the business goals and objectives.
  • Plan and manage projects and campaigns of the various banking products and services to create engaging content that resonates with the target audience and optimizes user experience.
Job Requirements
  • A recognised Degree in Advertising/ Marketing or other related discipline with a minimum of 3 years of relevant working experience in advertising, brand management or related field.
  • Good understanding of brand marketing strategy and end-to-end marketing management.
  • Experience in developing effective branding/ marketing campaigns with proven project management skills.
  • Strong analytical and problem-solving skills.
Skills
  • Digital Advertising
  • Marketing Strategies
  • Digital Marketing
  • Marketing Communications
  • Brand Management
  • Branding
  • Advertising Campaigns
  • Banking
Company Benefits
  • Attractive annual leave scheme, extended maternity leave, sabbatical leave, examination leave, etc.
  • Low interest/interest-free staff housing loans/vehicle loans/special loans.
  • Opportunities for career advancement based on merit.

Public Bank began its journey in 1966 and has grown into a premier banking group in Malaysia, offering a comprehensive and competitive range of products and services; with overseas market presence in Cambodia, Vietnam, Laos, Hong Kong, China and Sri Lanka. As one of the most efficient, profitable and respected premier financial institutions in Malaysia, we remain a market leader in several major business segments.

Our vision is to be SEA's most personalised talent ecosystem; elevating human progress by helping careers and companies grow.

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