Performance Marketing Manager

3 weeks ago


Kuala Lumpur, Malaysia Comfort Works Full time

**Position Background**:
You care about our target audience demographics and their pain points. WHO buys sofa covers is as important as WHY they buy. Nothing gets you going like understanding an audience segment to improve key metrics like conversions, CPA, and ROAS. If you’re obsessed with paid performance and business results, and want to be the best digital marketer, read on.

Ideally, we’re after someone who is a lead-gen social ads expert, has all the technical skills required.
- Optimizing always on and tactical campaigns - planning, implementation and analysis to increase high value traffic, grow conversions and sales on YouTube, Instagram and Facebook.
- Identifying and implementing opportunities to grow international markets such as the US, Canada, United Kingdom & Australia
- Conduct market research to identify the best segment of users to target, and the best messages and USPs to target each segment with
- Create relevant landing pages for various PPC campaigns
- Build testing roadmaps for new markets, ranging from large scale promotional campaigns to individual creative tests
- Work closely with the creative team to create compelling designs and improve paid acquisition funnels but creating compelling briefs campaign angles
- End to end performance analysis to improve targeting, landing pages and new feature development
- Stay up to date and identify opportunities/threats from competitors, industry trends, platform updates, new placements and ad types
- Learn new platforms and tools as needed

**Requirements**:

- Extensive experience with Google Ads
- A pro in creating dashboards, reporting and visualizing data
- Strong data analysis abilities (Excel v-lookups, pivot tables, and basic functions).
- Thorough understanding of Paid Social management platforms such as YouTube, Pinterest, LinkedIn, Twitter, and Facebook.
- A performance driven problem solver with a keen interest in business growth

**Bonus points**
- Have working experience in multivariate or A/B testing
- Able to strategize web user experience (UX) and can translate analytical findings to create design output
- Working knowledge in global e-Commerce or the retail industry
- Proficiency in Google Tag Manager and Google Data Studio (or any data visualisation tool)
- Past experience running campaigns with a monthly budget of $15k and up

**About Comfort Works**:
Comfort Works aims to breathe new life into all of the world’s living space; we do it by creating beautiful, handmade slipcovers that rejuvenate old and tired sofas. Tens of thousands of customers around the globe use our slipcovers to amplify their delight towards their homes. It’s our mission not to just refresh their living space, but to make them fall back in love with it. If this mission speaks to you, join our team today.



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