Citibank Berhad Content

3 days ago


Kuala Lumpur, Malaysia Citi Full time

The Content & Marketing Manager will own, create, manage and deliver initiatives and programs on Citi’s social media and website to drive business objectives including acquisition, revenue growth, engagement and retention across all business units (Cards, Banking, Loans, Digital). This is a specialist digital-first marketer role that will drive the strategy and program implementation on Citi’s owned media including Citi Malaysia Facebook and Citibank Online.

**Responsibilities**:

- Own the Citi Malaysia Facebook page and Citibank Online in supporting and delivering business goals.
- Support business stakeholders through the relevant channels to drive acquisition, revenue growth, engagement and retention, across all business units.
- Define target audience segments that maximize impact.
- Identify opportunities to test, optimize and scale-up successful marketing initiatives.
- Evaluate competition, the market, and program performance to size new program opportunities, assess customer impacts, and make recommendations to enhance current programs and improve results.
- Implement SEO initiatives including identifying gaps and opportunities on Citi’s website.
- Reconcile SEO recommendations to business drivers and product propositions, and oversee implementation.
- Implement and measure campaigns and channels to maximize performance.
- Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI.
- Manage third party agencies to execute and deliver best-in-class marketing programs.
- Provide strategic insights, learnings and best practises, and cascade learnings to stakeholders.
- Keep abreast of new and emerging marketing resources and techniques that would be relevant for our business, vet them and test as appropriate.
- Manage and maintain all aspects of the budget including invoice payment, accruals, forecasting, expense reconciliation and audit report.
- Own the governance and controls process to mitigate risks and breaches to policies.**Qualifications**:

- 2-5 years hands-on experience in Digital Marketing, Media and Sales
- Digital marketing/e-commerce experience is required
- Consistently demonstrates clear and concise written and verbal communication skills
- Experience developing and deploying campaigns, from conceptualization to implementation
- Experience leveraging web traffic (Google Analytics, Adobe Site Catalyst, etc.) and personalization/testing platforms (Adobe Target, Optimizely) tools
- Experience with social media management and SEO optimization
- Ability to successfully interact with various levels within the organization, including Senior Management
- Intellectually curious, proactively seeking and developing new opportunities
**Education**:

- Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
- **Job Family Group**:
Marketing
- **Job Family**:
Digital & Social Media Marketing
- **Time Type**:
Full timeCiti is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.

View the **EEO Policy Statement**.

View the **Pay Transparency Posting


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