Marketing Manager

7 months ago


Kuala Lumpur, Malaysia Powtech Full time

We are seeking an experienced and creative Marketing Manager to lead our marketing efforts in the SaaS/CRM industry. This role will be responsible for developing and executing innovative marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

**Key Responsibilities**:

- Marketing Strategy Development: Formulate and implement comprehensive marketing strategies aligned with the company's business objectives, target markets, and product offerings.
- Brand Management: Enhance and promote the company's brand identity, positioning, and messaging across various channels, ensuring consistent and compelling brand experiences
- Social Media Marketing: Develop and execute dynamic social media strategies to increase brand visibility, engage with target audiences, and drive customer acquisition and retention
- Content Creation: Collaborate with cross-functional teams to create compelling and engaging content (e.g., blog posts, whitepapers, case studies, videos) that resonates with target audiences and supports marketing objectives
- Lead Generation and Nurturing: Develop and implement lead generation strategies, nurture leads through effective marketing automation and content marketing efforts, and collaborate with sales teams to optimize lead conversion.
- Analytics and Reporting: Analyze and report on marketing performance metrics, campaign effectiveness, and return on investment (ROI) to continuously optimize marketing strategies and tactics.
- Team Management: Provide leadership, mentorship, and guidance to the marketing team, fostering a collaborative and results-driven work environment.

**Qualifications and Experience**:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of experience in marketing, preferably in the SaaS/CRM industry or a related technology field.
- Proven track record of developing and executing successful marketing campaigns that drive measurable results.
- Strong analytical skills and experience in using marketing analytics tools to measure campaign performance and optimize strategies.
- Exceptional communication and presentation skills, with the ability to articulate complex ideas effectively.
- Creativity and problem-solving skills, with a knack for identifying and capitalizing on emerging trends and opportunities.
- Experience in managing and mentoring marketing teams is desirable.

**Salary**: RM5,000.00 - RM8,000.00 per month

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- SaaS: 3 years (required)
- Marketing: 3 years (required)


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