Digital Marketing Specialist
3 days ago
Monitoring and management of Digital Marketing Campaigns aimed at driving continuous reach, engagement that earn prospects and customers in-line with agreed measurements of success (KPIs).
- Continuously drive performance and efficiency of campaigns through the use of data, creative execution and retargeting campaigns.
- Participate in digital strategy, campaign ideation/planning and promoting digital best practices while owning end-to-end execution across digital platforms for product/brand owners
- Work with Digital Analytics teams to define and design valuable feedback and actionable next steps for product/brand owners.
- Align intent, operational execution with marketing communication teams and agency partners for campaign development
- Guardianship of campaign budget planning, spend management and the handshake process between digital analytics, marketing communication and other divisions where necessary
- Participate in driving Digital Marketing Ad Tech / Mar Tech initiative that drive capability upgrades eg: CDP and/or efficiency or effectiveness EG: Search/Marketing Optimisation platforms.
**Jo Requirement**
- Total Work Experience: 1 to 3 years
- Total Relevant Experience:
- 1 to 3 years in campaign execution and data analysis for social, SEO, DMP, DSP, SSP, Exchanges etc
- Fluent with data dictionary, segmentation and possesses insights methodologies and analytic techniques.
- Familiarity with cloud advertising technology/data stacks like DMP, Google Analytics, Big Query (a bonus).
- Agile and DevOps environment
**Job Type**: Contract
Contract length: 7 months
**Salary**: RM4,000.00 - RM6,000.00 per month
Schedule:
- Day shift
Ability to commute/relocate:
- Bandar Sunway: Reliably commute or planning to relocate before starting work (required)
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