Strategic Planner
3 weeks ago
What will you do?
- As a Strategic Planner (Brand and Marketing), you will...
- Research market trends and demographics data to identify suitable target audiences and opportunities for growth in existing and new markets
- Conduct strategic analysis of existing business operations and brand & marketing campaigns to identify areas for improvement and opportunities for growth
- Recommend changes in organization structure and culture to improve performance
- Analyze public opinion data to identify market trends and opportunities for the company, brand and sales
- Write strategic plans and campaigns that define goals, objectives, target audiences and benchmarks for success
- Develop a comprehensive list of potential options that could address the problem or challenge identified
- Lead in brainstorms, plan, and strategize existing and new brand and marketing campaigns, product launches, or other events to promote brand awareness and increase sales
- Evaluate new technologies to determine how they might be used in current and future campaigns
- Nurture cross-departmental collaborative efforts to improve business
- Revise content and presentations, approve/reject ideas, plus guide and provide feedback to the team
- Report to the Head of Creative and Communications
What do we need?
- If you have...
- Bachelor’s degree in Business Administration, Marketing, Mass Communication, or another closely related field with at least 5 years of experience
- Experience in handling luxury/premium brands and goods is an advantage
- Ability to conduct research to gather information about the category/industry, its audiences and competitors
- Resourceful to find data to develop and support strategies
- Ability to build cohesive relationships and effectively communicate clearly with various internal and external stakeholders to build trust and encourage collaboration
- Driven, go-getter, independent, strategic thinker, confident, self-motivated, work effectively and nimble in a fast-moving environment
- Have an analytical mindset and approach
- Strong written and verbal communication and presentation skills
- Possess excellent project management whilst working on multiple projects, analytical and time management skills, plus an eye for details
- Creativity and an ability to produce innovative and original ideas
- Proven track record in a planner role
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