Digital Marketing Executive

2 weeks ago


Petaling Jaya, Malaysia Beacon Precision Diagnostics Full time

**Position**: Digital Marketing Executive

**Location**: Petaling Jaya, Selangor, Lower Ground of Beacon Hospital

**Company**: Beacon Precision Diagnostics

**About Us**:
Beacon Precision Diagnostics (BPD) is a patient-centrist medical diagnostic laboratory based in Petaling Jaya. BPD offers a wide range of laboratory diagnostic services covering routine and specialized testing, including biochemistry analysis, immunology, serology, urinalysis, blood bank, haematology, and molecular diagnostics. Referrals are received from private practitioners, hospitals, and other healthcare organizations in Peninsular Malaysia. Our mission is to provide creditable and cutting-edge diagnostic services to empower proper healthcare through precision medicine and scientific wellness.

**Job Overview**:
As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our brand, products, and services. You will utilize various digital channels to reach our target audience, engage with potential customers, and drive conversions.

**Responsibilities**:

- Develop and execute digital marketing strategies to increase brand awareness, generate leads, and drive customer acquisition.
- Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
- Conduct keyword research and optimize website content for search engine optimization (SEO) to improve organic search rankings and drive traffic.
- Monitor and analyze key performance indicators (KPIs) such as website traffic, conversion rates, and campaign ROI, and make data-driven decisions to optimize performance.
- Stay up-to-date with the latest trends and best practices in digital marketing, including new technologies and platforms, and implement innovative strategies to stay ahead of the competition.
- Collaborate with cross-functional teams, including sales, product development, and creative, to ensure alignment and integration of marketing efforts.
- Assist in the development of marketing collateral, such as landing pages, banners, and digital ads, to support marketing campaigns and promotions.

**Qualifications**:

- Requirement of Diploma or Degree in Marketing / Mass Comm / Digital Marketing OR related fields.
- Must be a citizen/resident of Malaysia.
- Strong interpersonal and communication skills
- Ability to work effectively in a multidisciplinary team environment.
- Excellent organizational skills and attention to detail.

**Preferred Qualifications**:

- Experience working as a Digital Marketer in a clinical setting.
- Knowledge of specialty areas such as prenatal genetics, cancer genetics, or pediatric genetics.
- Proficiency in additional languages (Malay, Chinese etc).

**Benefits**:

- Competitive salary commensurate with experience.
- Opportunities for professional development.
- Positive and collaborative work environment focused on patient care and support.

Pay: RM1,753.89 - RM4,023.46 per month

**Benefits**:

- Opportunities for promotion
- Professional development

Schedule:

- On call

**Experience**:

- Digital marketing: 1 year (preferred)



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