Retail Marketing Manager
5 months ago
**Key Responsibilities**:
- Develop and manage retail marketing team to support the marketing plan and achieve business objectives.
- Develop and implement integrated marketing plans to drive sales and brand awareness of our Global Brands across both online and offline retail channels.
- Collaborate with the sales and operation team to create and execute promotional campaigns, including in-store displays, training, product demonstration, online and offline advertising, and other marketing initiatives.
- Work closely with the marketing and purchasing team to identify product trends, features, and benefits that resonate with our target audience.
- Create and manage budgets for all marketing activities, ensuring that spending is in line with the overall business objectives.
- Conduct market research to identify customer needs and preferences, new opportunities, and stay up-to-date on market trends and competitive activity by competitors in the household industry.
- Develop and implement brand strategies to drive sales and increase market share for our kitchenware products.
- Responsible for overall brands’ inventory management.
- Responsible for overall brands’ budget, costing, and brand’s P&L.
- Work closely with the principal to develop and execute strategic plans, including product purchasing, marketing, and sales initiatives.
- Present regular updates to the principal on the performance of the Global Brands, including sales figures, market trends, and customer feedback.
- Provide training, guidance, and support to the retail marketing team on how to effectively communicate with the principal and work within the company's organizational structure.
**Requirements**:
- Bachelor's degree in marketing or related field.
- Minimum of 5 years of experience in retail marketing, with a focus on both online and offline marketing channels, preferably with a focus on consumer products.
- Strong analytical skills and ability to use data to make strategic decisions.
- Excellent communication and interpersonal skills, with the ability to build relationships and influence others.
- Demonstrated success in developing and executing marketing plans that drive sales and brand awareness.
- Experience managing a team and working cross-functionally with sales, purchasing, and external partners.
- Ability to manage multiple projects simultaneously and work in a fast-paced, deadline-driven environment.
**Salary**: RM6,500.00 - RM9,000.00 per month
**Benefits**:
- Health insurance
- Maternity leave
- Opportunities for promotion
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
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