Manager, Marketing Strategy
5 months ago
**主要責任**
- 確定並指導指定投資組合或業務的行銷活動的執行,以根據整體商業優先事項實現成長機會、市場份額和利潤目標。
- 制定行銷組合所有管道的舉措並建議行動;包括針對新客戶和現有客戶的有凝聚力的多通路行銷策略、通路管理和生命週期開發策略;建立可持續的競爭優勢
- 確定新的目標細分市場並在 Aeon 客戶群中開發機會,以提高客戶轉換率、增加產品持有量和交叉銷售計劃,並支援產生更合格的數位銷售線索的工作。
- 了解並提出計劃來推動/改善 Aeon 數位產品和服務套件的客戶遷移。
- 追求並支持策略夥伴關係、聯盟和關係的發展,作為業務連續性的一部分。
- 透過定期比較報告、市場研究和內部客戶資料集的數據分析,隨時了解消費者趨勢和行銷最佳實踐,並深入了解永旺品牌客戶的人口統計、心理和行為驅動因素。
- 透過審查制定的策略和關鍵行動計劃以及監控部門關鍵績效指標、預算、銷售預測和規劃流程,支援組織的年度營運計劃。
- 確定當前措施的有效性和影響,並透過對可實現的關鍵目標進行有效追蹤和分析,將基準測試中的學習內容納入未來計畫中。
- 透過定期發布董事會文件和其他管理報告/簡報資料,每月向高階管理層通報業務方向、績效和舉措
- 協調部門間的活動,確保重點項目如期完成
**任職資格**
- 學位或其他合適的資格,最好是商業管理/行銷。
- 至少 8 年行銷相關工作經驗,最好是在金融或銀行業。
- 熟練 Excel、Words 和 PowerPoint。
- 強大的分析和客戶洞察能力,包括對所有管道和平台的數位工具和傳統接觸點的信心
- 熟練的營銷研究和統計分析能力,能夠解釋線上和線下客戶行為並將其轉化為策略活動
- 能夠在沒有太多監督的情況下獨立工作,足智多謀,富有創新精神,具有團隊合作精神。
- 自我激勵,具有高度的驅動力、主動性和奉獻精神。
- 擁有出色的溝通和人際交往能力,能夠與跨職能合作夥伴協作,以優化全通路計畫和活動的品質和影響
- 準備在需要時承擔其他角色和責任。
- 注重細節並具有良好的解決問題的能力
- 準備在需要時承擔其他角色和責任
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