Digital Marketing Executive

2 weeks ago


Kuala Lumpur, Malaysia Light Up 7 Full time

Fresh graduates welcome to apply

**Responsibilities**:

- Assist in designing, building and maintaining our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Assist in planning, executing, and measuring experiments and conversion tests
- Collaborate with clients and other vendor partners
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners

**; Requirements: - Desired Skills and Experience**:

- Degree in marketing or a related field
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences
- Experience in optimizing landing pages and user funnels
- Knowledge of website analytics tools (e.g., Google Analytics, Social Media Analytics, YouTube Analytics, SEMrush for SEO)
- Working knowledge of ad serving tools
- Any experience in setting up and optimizing Google Ads and GDN campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

This is a full-time position with a competitive salary plus benefits.



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