Marketing Executive
2 weeks ago
Marketing Executive - Growth (MARCOM)
**Grade**:
Graduate
**Department**:
Growth (Marcom/Markets/KM)
**Descriptions**:
Supporting the firm’s marketing and branding initiatives, this Marketing specialist will work across business units, be versatile to utilize various mediums and will be given the opportunity to learn cross-industry specializations.
**Responsibilities**:
- Work with the Digital Marketing, Communications and Business Development teams in integrated marketing campaigns and projects with ATL, BTL and TTL elements. - Plan for and organize firm events (physical and online). Responsibilities include vendor engagement, processing registration, event program development, speaker engagements and project coordination. - Identify potential marketing opportunities (such speaking engagements, partnerships) to promote KPMG’s thought leadership, and coordinate the marketing campaign. - Plan and coordinate direct marketing campaigns including media buy, advertisement production, proposal development etc. - Source for potential third-party vendors to provide required services and products, and coordinate onboarding in alignment to applicable policies. - Produce relevant monthly/periodic reports to monitor, analyze campaign performance. Contribute insights to optimize data and provide recommendations for improvement. - Coordinate global/regional projects and ensure deliverables are according to expectations. - Support special projects undertaken by the Head of Department that may require research, materials preparation, and project management.
**Requirements**:
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