Product Marketing Executive
5 months ago
Market Research:
- Conduct market research to identify trends, customer needs, and competitor activities.
- Analyze and interpret data to inform product positioning and marketing strategies.
Product Positioning and Messaging:
- Develop clear and compelling product positioning and messaging that differentiates the product in the market. Create and maintain a consistent brand voice and messaging across all channels.
Go-to-Market Strategy:
- Collaborate with cross-functional teams to develop and execute go-to-market strategies for new product launches. Determine the most effective channels and tactics for reaching target customers.
Content Creation:
- Create marketing collateral, including product guides, sales presentations, and website content.
Sales Enablement:
- Work closely with the sales team to provide them with the necessary tools and materials to effectively sell the product. Develop training programs and documentation for the sales team on product features and benefits.
Campaign Management:
- Plan and execute marketing campaigns to generate awareness, leads, and sales.
- Monitor and analyze campaign performance, adjusting strategies as needed.
Customer Feedback:
- Gather and analyze customer feedback to inform product improvements and marketing strategies.
- Collaborate with the product development team to ensure alignment with customer needs.
Metrics and Reporting:
- Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
- Provide regular reports on marketing performance to direct superior.
**Qualifications**:
- Bachelor's degree in Nutrition or a related field, with a strong understanding of nutritional principles and supplements.
- Proven experience in marketing or a related role, preferably in the health or wellness industry.
- Exceptional interpersonal skills, with the ability to communicate complex nutritional information clearly and effectively.
**Benefits**:
- Yearly Increment
- Performance Bonus
- Career Development
职位类型:终身制
薪资: RM2,600.00至RM4,500.00(每月 )
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