Executive, Social Media Content Creator
3 days ago
**Reports To**:
- Assistant Manager, Social Media Content Creator
**Role Purpose**:
- The Social Media Content Creator at MAG is responsible for independently creating captivating and engaging content for the airline's social media channels. This role plays a crucial part in enhancing the airline's online presence, brand image, and customer engagement through a variety of content formats.
**Key Accountability**:
- Independently develop creative and visually appealing content for various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
- Produce a wide range of content types, including images, videos, graphics, and written posts.
- Collaborate with the marketing and communication teams to plan and schedule content that aligns with event launches, marketing campaigns, promotions, and corporate communications.
- Develop content calendars and maintain a consistent posting schedule.
- Create compelling visual stories that showcase the airline's services, destinations, and brand values.
- Use photography, videography, and graphic design skills to convey engaging narratives.
- Engage with the airline's social media audience by responding to comments, and messages, and fostering online community interactions.
- Monitor social media trends and feedback for insights and opportunities.
- Determine the most effective ways to distribute content on different social media platforms to maximize engagement and reach.
- Utilize scheduling and publishing tools for efficient content distribution.
- Monitor the performance of social media content using analytics tools.
- Provide insights and recommendations for optimizing content based on data-driven results.
- Ensure that all content created maintains brand consistency, adhering to the airline's visual and messaging guidelines.
- Collaborate with cross-functional teams, including graphic designers, videographers, and copywriters, as needed.
**Qualifications & Working Experience**:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field with minimum of 2 years of experience in social media content creation.
**Areas of Experience**:
- Proficiency in graphic design and photo editing software (e.g., Adobe Creative Suite).
- Strong visual storytelling skills and a creative mindset.
- Excellent written and verbal communication skills.
- In-depth knowledge of social media platforms and trends.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Knowledge of the aviation industry and an interest in travel and tourism is a plus.
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