Zouk Genting Marketing Manager

5 days ago

Genting Highlands, Malaysia Zouk Genting Full time

To plan and execute marketing strategies and deliver the marketing projects with KPIs agreed by the Management.
- Managing marketing campaigns including advertising & promotion support to all Resort’s business units, in terms of the marketing strategies to drive resort traffic/arrival and revenue.
- To drive project management/implementation of multiple-channel digital marketing platforms for incremental revenue generation and operation efficiency.
- Responsible for end-to-end marketing material production process from creative design, printing to delivery/installation.
- Manages the brand, messaging & positioning online & on-the-ground.
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Develop & oversee various marketing strategies & campaigns in line with the brand guidelines & story.
- Devise & present ideas & strategies for promotional activities with Operations team.
- Writing & proof-reading copy.
- Manage the relationship with the various departments that are responsible for the development of marketing campaigns.
- Stimulate dialogue & communication with guests & consumers.
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Maintain and improve various social media accounts including Facebook, Instagram, Mixcloud, Youtube & Spotify as well as any others planned.
- Work with website developers & content writers to ensure website visibility & functionality.

**Job requirement**
- Degree with a minimum of 3 years’ experience or Diploma with a minimum of 5 years’ experience.
- Driving license is required
- Proficiency with online marketing and social media strategy
- Willingness to travel
- Established contacts in media

**Job Types**: Full-time, Permanent

Schedule:

- Monday to Friday

Application Question(s):

- Willingness to travel?
- How much is your expected salary?

**Education**:

- Diploma/Advanced Diploma (preferred)

**Experience**:

- Marketing Manager: 3 years (preferred)

License/Certification:

- driving license (preferred)

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