Performance Marketing Specialist

5 months ago


Taman Tun Dr Ismail, Malaysia SOCIO Full time

Your Role
In this role, you will be working with cross-functional teams and the clients, in executing and managing all digital ad campaigns across different digital channels, from pre-campaign execution, campaign execution (setup campaign tracking, optimize campaign delivery, etc), and post-campaign execution. You will be responsible to ensure all ads come with a robust end-to-end commercial strategy, together with specific performance targets and objectives tailored to meet or exceed the client needs.
What You Will Do
- Handling the Performance Account independently for various clients across Search, Display, Social, Video platform, etc
- Identifying replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition for our clients - with an implement, test, and measure mindset
- Understanding client and potential client briefs to create media plans for different online channels (Search, Social, Display, etc)
- Collaborating with Account Managers and the Creative team in managing campaign and client across digital channels like search, social, display, etc
- Collaborating with Account Managers and the Creative team in producing winning performance marketing strategies for any upcoming proposal and pitching
- Measure and optimize performance on a daily basis by using online marketing dashboards: Google Analytics, Google Data Studio, Google Ads Dashboard and Facebook Ads Dashboard and other dashboards needed.
- Provide recommendations looking at the search keyword opportunities and brand target audience
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere on digital channels including Search, Display, Mobile, and Social
- Develop, build and run A/B tests across landing pages. Past experience in writing direct-response copy is a huge benefit here
- Ability to generate client reporting by weekly, monthly or campaign based for all major metrics, and goals tracking, revenue tracking, and other tracking requirements. Able to churn out reports with insights for campaigns

**; Requirements**:
- Minimum 3 years of experience in the relevant field, agency experience is a bonus
- Excellent proficiency in the English language with a keen eye for grammatical errors
- Direct experience with:

- Facebook and YouTube advertising
- Google Adwords
- Other social media advertising (Instagram, TikTok, Twitter)
- Google Tag Manager
- Google Analytics
- Landing page builders (Unbounce, Instapage, or an equivalent tool)
- Experience managing analytics tools and expertise in manipulating data sets (think: Excel)
- Excellent interpersonal skills: This role will require managing multiple stakeholders and working cross-functionally.
- Addicted to growth and perpetual learning
- Experience influencing senior leaders and cross-functional working groups
- Excellent written and verbal communication skills, with the ability to combine complex content into a clear and cohesive story to gain both internal and external buy-in


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