Marketing Manager
2 days ago
**RESPONSIBILITIES**:
**Marketing Responsibility**
- Develop and plan for product development & overall marketing concept.
- Plan, manage and supervise the marketing team on achieving targeted objectives in terms of carrying out effective and innovative marketing strategies.
- Review the effectiveness of the marketing communication strategies and marketing campaigns.
- Conduct and analyse market surveys and research and monitor development trends, as well as provide constant feedback and update on the property market and customers’ needs to Management for the development of new products and effective marketing strategies.
- Develop competitive pricing strategies, sales packages, and presentation slides.
- Liaise with multiple vendors on the preparation of A&P materials - rendering, video, scale models, advertising materials, etc.
- Conduct a market study on competitor launches, pricing, sales package, and activities. Review sales targets to assess actual vs. forecasted performance; identify issues, challenges, and develop marketing strategies.
**Digital Marketing Responsibility**
- **Digital Strategy Development**: Develop and execute a comprehensive digital marketing strategy aligned with the company's overall marketing goals and objectives. Identify target audiences, conduct market research, and analyze competitors to create effective strategies.
- **Social Media Management**: Manage and grow the company's presence on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. Develop and execute social media campaigns, interact with followers, and leverage social media for brand building, customer engagement, and lead generation.
- **Search Engine Optimization (SEO)**: Optimize the company's website to improve search engine rankings and organic visibility. Conduct keyword research, on-page optimization, and monitor website performance using tools like Google Analytics.
- **Pay-Per-Click (PPC) Advertising**: Plan and execute online advertising campaigns, including Google Ads, social media ads, and other PPC platforms. Monitor ad performance, analyze results, and optimize campaigns to achieve the best return on investment (ROI).
- **Data Analysis and Reporting**: Monitor and analyze the performance of digital marketing campaigns using various analytics tools. Prepare regular reports on key performance indicators (KPIs) and provide actionable insights for continuous improvement.
- **Affiliate Marketing**: Collaborate with affiliates and partners to create and manage affiliate marketing programs that expand the brand's reach and drive sales.
- **Budget Management**: Manage the digital marketing budget effectively, allocating resources to different campaigns based on performance and potential ROI.
- **Digital Trends and Innovation**: Stay up-to-date with the latest digital marketing trends, tools, and industry best practices. Implement innovative strategies to keep the company ahead of the competition.
**Salary**: RM6,500.00 - RM8,800.00 per month
**Benefits**:
- Cell phone reimbursement
- Free parking
- Health insurance
- Maternity leave
- Meal allowance
- Opportunities for promotion
- Parental leave
- Professional development
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
**Education**:
- Diploma/Advanced Diploma (preferred)
**Experience**:
- Marketing: 5 years (preferred)
**Language**:
- Mandarin (preferred)
- English (preferred)
Ability to Commute:
- Seri Kembangan (preferred)
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