Marketing Manager

1 week ago

Kapar, Malaysia Kiddies and Babies Full time

**DUTIES AND RESPONSIBILITIES**:

- Plan and formulate effective marketing activities for the local and international markets for the company within the approved budget.
- Monitor KPIs and review the effectiveness of strategies from time to time.
- Conduct market surveys, provide details to management, and keep track of marketing trends and pricing.
- Conduct a project development feasibility study.
- Develop and plan for product development & overall marketing concept
- Review the effectiveness of the marketing communication strategies and marketing campaigns.
- Oversee the conception of new marketing strategies, and identify ways to tap into the target market, including constantly adopting innovative new marketing strategies, new social media, new media, and other new advertising opportunities.
- To have constant review, monitoring, and comparison made within the industry/competitor's communication strategies and provide market intelligence to management.
- Plan, implement, and adopt public relations and publicity plans and promotions for activities (soft launch, official launch, promotion, exhibition, and another in-house event).
- To manage and work closely with internal and external relevant vendors/agencies covering advertising and promotion.
- Responsible for the overall operations and monitoring of Marketing and A&P.
- Oversee corporate identity and branding, public communications, CRM, and CMS.
- Deliver sales and customer count impact via engaging promotional and campaign strategy/calendar to enhance customer engagement and improve promotional revenue & ROI maximization
- Liaise closely with relevant functions and lead core customer messaging conceptualization about new product launches and branding refreshment exercises
- Drive optimal customer satisfaction through multi-touchpoint communication - product, service, store experience & out of store interaction. Ensure that all communication points of the brand are delivered to the highest of standards and by the brand CI, persona, and customer values
- Responsible for continuously innovating in-store marketing design, improving overall customer experience and communication effectiveness.
- Supervises team to ensure that high standards of execution quality of promotional, launches, & advertising scopes

**SKILLS & EXPERIENCE REQUIRED**:

- Extensive knowledge of marketing strategies and international sales channels, particularly in the market of Singapore, Indonesia, China will be an added advantage.
- Excellent interpersonal, attitude, leadership, teamwork, planning, time management and organizational skills.
- Excellent communication and coordination skills.
- Willing to travel and work on weekends as well as public holidays.

**Job Types**: Full-time, Permanent

**Salary**: RM4,000.00 - RM6,000.00 per month

**Benefits**:

- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development

Schedule:

- Afternoon shift
- Day shift
- Early shift
- Evening shift
- Night shift
- Weekend jobs

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- People Management: 3 years (preferred)
- Marketing: 3 years (required)

**Language**:

- Bahasa (preferred)

Ability to Commute:

- Kapar (preferred)

Ability to Relocate:

- Kapar: Relocate before starting work (preferred)

Application Deadline: 03/12/2024
Expected Start Date: 03/15/2024

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