Programmatic Ops Executive
3 months ago
WHY JOIN US?- We practice a vibrant & energetic office culture.- We provide opportunities for career advancement within the company.- Good performance is always rewarded accordingly.
“_It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable._”
JOB RESPONSIBILITIES:
Responsible for managing end to end (lifecycle) programmatic operations deliverables including technical support for ad unit and activation required. Ensure that programmatic deals are transacted as planned and monitor campaign performance. Post campaign and operational reports are part of the deliverables. In addition, advertising operational knowledge such as inventory performance and management (forecasting & booking) and collaborating with client’s sales team is essential.
What you will do:
Campaign setup, ad tech partner testing and monitoring and reporting
- Review creative provided and verify campaign details in booking form to ensure they are complete
- Review ad units and verify new ad format testing and implementation across Astro Group
- Set up campaigns as per requirement using ad delivery platform in use
- Proof of campaign status with screenshots (if applicable)
- Campaign health monitoring on the ad delivery pacing and settings
- Monitor the ad network/programmatic performance
- Monitor the ad unit performance and placement for yield optimization of inventories
- Monitor programmatic revenue and campaign performance optimization to ensure the performance is deliver at it best
- Prepare post campaign ad delivery report
- Prepare weekly and monthly revenue/progress report
Request Management
- Acknowledge and respond to client’s service request
- Receive and log requests in the Request Tracking Tool
- Perform trouble-shooting and escalation until incident resolution
Project Management
- New digital ad product testing support with ad tech vendor in the market.
- Audience data tagging
- Ad script tagging
REQUIREMENTS:
Who you are:
- Minimum diploma/degree
- 2 to 4 years experience in a similar or supporting role
- Must be from digital advertising operations background
- Any Google Certification in DoubleClick for Publishers will be required
Formal
- Hands on and deep knowledge on online advertising operations of programmatic ecosystem
- Strong analytical skill with numbers
- Possess business thinking to interpret campaign performance and yield optimization
- Experience and exposure with local media and advertising industry programmatic activities
- Basic skills in HTML, Javascript would be preferred
- Fluency with MS Office (Excel, PowerPoint, Word, Outlook)
- DMP (Data Management Platform) experience is required
- Shows great understanding of digital advertising ad products and measurement metrics
Informal
- Attention to detail
- Good presentation and communication skills
- Must be able to operate effectively in a fast paced, dynamic, ever evolving space where technologies and methodologies of measurement change often and rapidly
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
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