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Product Marketing Director
1 week ago
**Product Marketing Director**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
Join us as Product Marketing Director for the Electrification Business Area where you will be representing three Divisions of Electrification Smart Power, Smart Building and E-Mobility in the Country to grow sales and market. Defining, planning, and ensuring implementation of product marketing strategies in assigned area to meet business objectives and in line with global product strategy. Overseeing all sales and marketing activities, and support sales organizations in driving sales and services of respective products. Reporting to the Regional Marketing & Sales Manager, APAC and this position will be based in Petaling Jaya, Malaysia.
**Your responsibilities**:
- Creating, planning and ensuring implementation of the local go-to-market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy
- Ensuring achievement of established targets through oversight and definition of improvement actions as needed. Focusing on achievement of total demand orders (ABB and 3rd Party), growth margin %, net price variance, Net Promoter Score (NPS), inventory turn on finished goods, and requested on-time delivery
- Developing and implementing annual marketing plan in conjunction with relevant Business Units/Product Groups. Preparing business plans focused on business development for a defined market. Evaluating market opportunities and deciding appropriate activities in line with the strategy. Coordinating opportunities across local Divisions and local Business Units where appropriate
- Ensuring profitable business growth in the domestic market. Ensuring a balanced growth through all product lines/Product Groups/Business Units. Creating demand through technical promotion, providing solutions and a value base selling approach. Implementing Business Unit market pricing policy
- Providing product and technical support to sales team. Building and maintaining strong relationships with new and existing customers to ensure ongoing customer satisfaction. Understanding customer needs in the market by visiting customers
- Ensuring the customer satisfaction surveys are executed, analyzing results and assisting with corrective actions. Developing and implementing product support and product training to ensure high customer satisfaction in cooperation with global Business Unit Marketing and Sales. Driving continuous improvement on NPS. Ensures the resolution of customer issues
- Ensuring that the area of responsibility is properly organized, staffed, and directed. Builds an effective, capable, and high performing organization. Developing talent, appointing managers and reviewing effectiveness
**Your background**:
- Electrical or Mechanical Engineer, with more than 10 years of experience in electrical industry
- More than 8 years of experience in Product Marketing working with medium and low voltage products, services and solutions for several segments
- Proven track record in leading and growing a division or a business within a county
- Demonstrated experience in development and implementation of marketing and sales strategy
- Strong ability to drive and lead teams across different functions and departments
- Good communication and negotiation skills
- Fluent in written and spoken English
**Benefits**:
- Life insurance
- Accident insurance
- Paid Parental leave (gender neutral)
- Sick pay
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